The Complete Guide to Using The Yoast SEO WordPress Plugin

Complete Guide to Using Yoast SEO for WordPress

This guide is current as of  March 2017.

Get The PDF: Download the PDF version of this guide for easy reading!

While some general aspects of SEO will be touched on in this guide in the course of explaining the plugin, beginners may find that they need a more fundamental understanding of how SEO works in general, in order to get the best use out of this plugin. I have written an ebook that addresses that need:
The Beginners’ Guide to SEO for Business

Yoast SEO is on most lists of ‘must-have’ WordPress plugins. But the extensive set of options it provides can seem intimidating, especially to newer users.

Yoast has a fair amount of commentary and explanatory text throughout the plugin screens so I won’t duplicate anything he’s saying there, but I’ll try and clarify the less obvious parts.

If you’ve used an older version of Yoast on a site, there are several menu tabs you’re used to seeing, that are hidden by default on first activation of more recent versions.

To access all of the settings referred to in this guide, you will need to activate the Advanced settings.

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XML and HTML Sitemaps For Your WordPress Site – The Basics

How To Create XML and HTML Sitemaps in WordPress
Most people have heard they need a sitemap so Google will like their site but what are they and how do you go about creating one?

Sitemaps are recommended for search engine optimization to help Google (and other search engines) discover all of the content on your site. Search engines typically discover the content on your site by following all the links that exist to your site, and within your site (your navigation etc). When you have a large site or one that has a complex  structure which might make it harder for Google to find all the pages on your site, a sitemap is especially helpful because it simply lists all of the available content.

Sitemaps come in two flavours: XML and HTML

XML sitemaps are designed for search engine bots, not humans.
HTML sitemaps are more geared toward humans, but search engine bots can crawl them too.

GET TARGETED TRAFFIC: The Beginner's Guide to SEO for Business ebook shows you how

How To Create An XML Sitemap

The easiest way to create an XML sitemap is by using an SEO plugin such as Yoast SEO or All-in-One SEO. Both have the capability to create an XML sitemap. 

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A Little Taste of The Beginner’s Guide To SEO Ebook

beginner's guide to seo - ebook preview

My ebook “Beginner’s Guide to SEO for Business” is launching very soon and I wanted to give you a little sneak preview of what’s coming. Check out some pages from the book below. (Tip – click the magnifying glass with the plus sign to zoom in and click the arrow to the right to open it up full size). Make sure you are on my email list in order to take advantage of early bird pricing. The book is designed to be a practical process that most business-owners can follow in order to effectively attract potential new clients to their site. There’s no tricks or promises of “secrets”. I focus on the fundamental concepts that have longevity and that have worked for me and my clients.

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Beginner’s Guide To SEO Ebook Coming Soon

Beginner's Guide To SEO for Business

Search engine optimization can seem eternally confusing. It’s one of the things that clients want to know about the most, but are also a little intimidated by. There’s tons of SEO advice out there, and unless you understand the jargon, it can seem complex, contradictory and impossible to keep up with. While it’s true that search engine algorithms are always changing, the old saying is still mostly true – the more things change, the more they stay the same. So while it’s defintely handy to keep up on the latest intricacies, there are some solid foundations to always keep in mind.

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