A Little Taste of The Beginner’s Guide To SEO Ebook

beginner's guide to seo - ebook preview

My ebook “Beginner’s Guide to SEO for Business” is launching very soon and I wanted to give you a little sneak preview of what’s coming. Check out some pages from the book below. (Tip – click the magnifying glass with the plus sign to zoom in and click the arrow to the right to open it up full size). Make sure you are on my email list in order to take advantage of early bird pricing. The book is designed to be a practical process that most business-owners can follow in order to effectively attract potential new clients to their site. There’s no tricks or promises of “secrets”. I focus on the fundamental concepts that have longevity and that have worked for me and my clients.

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Beginner’s Guide To SEO Ebook Coming Soon

Beginner's Guide To SEO for Business

Search engine optimization can seem eternally confusing. It’s one of the things that clients want to know about the most, but are also a little intimidated by. There’s tons of SEO advice out there, and unless you understand the jargon, it can seem complex, contradictory and impossible to keep up with. While it’s true that search engine algorithms are always changing, the old saying is still mostly true – the more things change, the more they stay the same. So while it’s defintely handy to keep up on the latest intricacies, there are some solid foundations to always keep in mind.

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My Three Favorite Backlink Research Tools for SEO

Backlink Research Tools For Search Engine Optimization

One of the most important factors in off-site Search Engine Optimization (SEO), is backlinks. A backlink is simply a link from another website, to your website. Search engines see links as “votes”, so the more links, and quality, relevant links at that –  you have pointing to your site, the better. All else being equal, if you can get better backlinks than your competitors, you can outrank them. Given its importance to SEO, it’s frustrating that there isn’t one solidly reliable (free) tool with which to do backlink research. Backlink research can help you :

  • Find out what your website’s link profile is looking like, and what progress you’ve made
  • Do some competitive analysis in your niche – how well are competitors’ sites performing
  • Assess how much better you have to do in order to outrank your competitors.
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Learn A Step-By-Step Approach to Search Engine Optimization – Class – July 14th

Step-By-Step Search Engine Optimization For Your Blog/Website


Thursday July 14th, 7:30pm – 9:30pm, $40
Register for Step-By-Step Search Engine Optimization For Your Website or Blog in Los Angeles, CA  on Eventbrite
Blankspaces

5405 Wilshire Blvd (2 blocks west of La Brea)
Los Angeles,
CA 90036
free parking is available – see Blankspaces website for details.

You’ve set up your website, now what? How will anyone find you? How will you attract the targeted traffic you need for your business? Search engines are one of the most powerful sources of traffic if you know the basic principles. This class will teach you the fundamentals of search engine optimization so that you can develop a thriving and effective business website or blog.

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How To Tell Google That You’re A Great Content Author

Google Authorship MarkupIn its continuing effort to keep low quality content out of its search results, Google announced this week that it would be supporting  “authorship markup”. Authorship markup is essentially a couple of specific pieces of code you can add to links that would designate you as the author of that content.

Google describes it as:

a way to connect authors with their content on the web. We are experimenting with using this data to help people find content from great authors in our search results.

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Get More Clients & Sell More Products with Effective Search Engine Optimization (SEO)

It’s true that there can be many confusing intricacies to the science of Search Engine Optimization, but what’s also true is that most people get tripped up on the basics, before they even get to the complex stuff! In working with many entrepreneurial and small business clients, I’ve come to see a few common trends in the way that people look at SEO and why they are often not getting the results they want. Improvement typically begins with some fundamental shifts in the way you think about the process.

1)   Forget Sex, Specificity Sells!
Lack of clarity about your business offerings and target market will lead to lack of clarity in your search marketing efforts and you will either attract clients that aren’t a good fit, or you will have trouble converting your web traffic. Your search engine strategy should be based on a clear picture of who your ideal client is and exactly what you can do for them. Then make sure that you are effectively communicating that on your website.

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