How Will Google’s Core Web Vitals Affect Your WordPress Site?

Core Web Vitals are the 3 key metrics that Google believes indicate healthy performance for your web site.

Whether you agree with their selection of metrics or not, soon you will not really have a choice.

Unlike their previous PageSpeed metrics, which did not impact ranking at all, Core Web Vitals will eventually be used as a ranking signal.

Today, we’re building on this work and providing an early look at an upcoming Search ranking change that incorporates these page experience metrics. We will introduce a new signal that combines Core Web Vitals with our existing signals for page experience to provide a holistic picture of the quality of a user’s experience on a web page.

https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html
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What’s Making Our Websites Slow? We Are!

This is the blog post that accompanies a talk I gave at WordCamp Seattle in 2019. You can see the slides here.

Additionally, the HTTP Archive Web Almanac was published around the same time so I’ve also interspersed some of the insights from that report since they dovetail really nicely.

Providing excellent context for this post, the CMS chapter shows how sites built with a Content Management System (and WordPress sites comprise almost 75% of those in the report) tend to:

  • be more bloated with heavier page weights
  • use more 3rd party resources
  • use heavier images

Additionally it reported that WordPress sites tend to have slower performance metrics.

Now this is not really the fault of WordPress itself, it’s really due to what we site owners have done.

While it’s possible to build bloated pages and use techniques to make them seem fast, that shouldn’t be the goal. Let’s just build lighter pages to begin with!

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Google PageSpeed Insights – A Guide for WordPress Users

Google PageSpeed Insights Guide for WordPress Users

Listen, let’s keep it real, PageSpeed Insights is a tool best used by developers. Its intentions are good but it’s not targeted at the average WordPress site owner. Even with the recent introduction of some WordPress-specific messaging, many aspects of the report are too technical to be clearly actionable.

In this guide I’ll try to translate what PageSpeed is talking about and let you know which factors you can control, as a WordPress site owner, and which you can’t.

The basic principles that PageSpeed Insights is trying to communicate are:

  • Keep your pages light and simple.
  • Avoid unnecessary fanciness.
  • Consider mobile users, particularly those who pay for every byte of data.

These are solid principles but PageSpeed communicates them in somewhat obscure ways.

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How to improve the Time To First Byte (TTFB) of your WordPress site

The Time To First Byte (TTFB), or server response time, of your WordPress site can be an important indicator of performance. It doesn’t represent the whole picture, but a very specific part in the process.

Time to First Byte is a measure of how fast your server responds when someone tries to visit a page on your site. Specifically, it’s measuring how long it takes from the time the browser asks the server for the page, to when the browser receives the first piece of data from the server.

Visitors want sites to feel fast, so the sooner some meaningful content is displayed on the screen, the better. TTFB can influence this – the faster the server responds, the faster content can get to the user.

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Will HTTP/2 Make Your WordPress Site Faster?

Will HTTP/2 make your WordPress site faster

What is HTTP/2?

Without boring the pants off you, HTTP/2 is an updated and more efficient way of delivering web site components from server to browser. There are 3 conditions:

  • Browsers have to support it – most of them do now.
  • Servers have to support it. Many do, ask your host about it. If they don’t, using Cloudflare will enable HTTP/2
  • Your site has to use HTTPS

Now that it’s becoming increasingly widespread, most articles on the topic make sweeping promises of faster performance, “just like that”, simply by enabling it. But there are fewer articles which actually back up these claims with test results.

I recently converted a couple of sites from HTTP to HTTPS and decided to take the opportunity to see what difference, if any, enabling HTTP/2 made.

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