Listen, let’s keep it real, PageSpeed Insights is a tool best used by developers. Its intentions are good but it’s not targeted at the average WordPress site owner. Even with the recent introduction of some WordPress-specific messaging, many aspects of the report are too technical to be clearly actionable.
In this guide I’ll try to translate what PageSpeed is talking about and let you know which factors you can control, as a WordPress site owner, and which you can’t.
The basic principles that PageSpeed Insights is trying to communicate are:
- Keep your pages light and simple.
- Avoid unnecessary fanciness.
- Consider mobile users, particularly those who pay for every byte of data.
These are solid principles but PageSpeed communicates them in somewhat obscure ways.