Beginner’s Guide To SEO For Business Ebook
Learn How To Attract The Right Kind of Traffic To Your Website
I wish I had this guide when I started. There is so much confusing information out there and Lucy gives you just the info you need to understand SEO and take simple actions to improve your traffic. The step by step method is so clear and easy to understand. All I can say is THANK YOU LUCY!
— Lisa Miller, Buzz Accelerator
Updated for 2017!
The second edition has been updated to reflect significant changes from Google, and more:
Google ranking factors updated
Keyword research methodology simplified and updated
Suggested tools updated
This book is for you if you are a business owner looking for more clients/customers, or a blogger looking for more traffic. It provides a guide through the fundamentals of search engine optimization and how you can attract the right kind of traffic to your site, suited to your business.
It does not cover every intricacy of SEO. I’m not promising #1 rankings on Google in one week (and you should be wary of anyone that promises that!). Instead I’m promising a tried and tested process that you can implement which will have long term effectiveness for your site.
Almost every call I get now is because of Google and that’s all your great ideas at work!
— John Carroll, No Problem Mac
The Longer Version:
You run a website or blog, but you feel that it could be doing better. You’re not getting the sales or the inquiries you hope for but you’re not sure what steps to take to change that. You’ve heard all about search engine optimization and how it’s a great source of free traffic, but you’re also confused by the jargon, the conflicting advice and the constantly changing updates that Google makes. Search engine optimization is one of those things you know you should be doing but you’re just not sure where to start.
If this sounds like you, you’re in the right place!
It is a well written book, easy to understand and with many examples.
Why Listen To Me?
My approach is based on 10+ years of consulting clients on online marketing, and with my own experience building a client base though this very website. Chances are, if you are reading this, it’s because at some point you found me on Google.
Most of my clients are non-techy bloggers and business people who want to learn how to improve the traffic to their site without getting bogged down by technicalities and code. So I have a lot of experience in teaching this material and presenting in a way that is easy to follow and implement without requiring a degree in rocket science!
You will learn:
The one thing you need to be clear on before you waste your time writing any content
How to zero in on key topics to write about on your site
How to write your web content in the right way to send all the right signals to Google
How to structure your site so that Google can find all your content and keeps coming back to visit!
I knew almost nothing about SEO writing before taking Lucy’s class, but she has an amazing ability to make complicated issues simple. I’d recommend her class to anyone.
— Katherine Stuart, Content By Katherine
Lucy Beer and WebTrainingWheels have taught me SEO strategies and website optimization. She’s been instrumental in keeping me up to speed with the changing landscape of online marketing. But knowledge/mastery of topic is one thing. Lucy is a skilled teacher as well.
— Nicole Balin, Ballin PR (print & online publicity)
I wanted to send this picture to you – you really know your stuff – look at how my data has increased be following a few changes on my site! You’re awesome, the best money I have spent. Thanks so much!
— Kristine [click image below to enlarge]
Not quite convinced yet? Take a look below at several pages from the book (Tip – click the magnifying glass with the plus sign to zoom in and click the arrow to the right to open it up full size):