How To Make Your WordPress Site Conversion Friendly: Part 2 – Effective WordPress Sidebars
Sidebars are one of the best places to put your calls to action. Widgets make your life easy and almost every theme has ’em! But we need to exercise some self-restraint when working with sidebars to make them effective.
Control Your Sidebars!
The reason you need to control your sidebars is so that you can tailor the content based on the area of the site the user is in. Some themes may have already baked in a way for you to choose different sidebars on different pages so that you can have different widgets accordingly. But many have one sidebar that will display the same set of widgets on every area of the site. If you want to get really refined about the conversion process you’ll need more control.
My favorite plugin for this is Display Widgets which I discuss over here
If your theme does not give you a way to choose a different sidebar per page, you need to go grab yourself one of the plugins listed.
What Should Go In Sidebars?
Sidebars often become the dumping ground for all the stuff you want people to see but can’t fit anywhere else. But less is more in this case, and more is just…..diluting and confusing. So try to keep sidebars lean and mean. The very top of your sidebar should house the most important elements. What those elements are will vary according to your business, what you are selling (if anything) and what your conversions are (see part 1). Here are some ideas.