Matt Cutts is a blogger and head of Google’s Webspam team. On his blog he gives a lot of great information regarding SEO and ranking well in Google. He gave a fairly in-depth talk at this year’s Wordcamp San Francisco, basically about how awesome WordPress is for SEO purposes. The video of his talk was just made available. Watch it below. If you are just starting out with WordPress it gets quite detailed at times, but there’s some great info here.
Hunting for WordPress themes can be a challenging task. Not only are there aesthetics and functionality to consider – does my theme look good and work the way I want it to? But there’s also the issue of reliability. How well is the theme supported, is it stable, have bugs been worked out, is it compatible with the latest version of WordPress? When it comes to free themes, sometimes you get what you pay for and you might install a theme that looks great, only to find out it’s buggy and doesn’t work correctly. Generally speaking, themes that you pay for are better supported and more reliable, but I have come across some good resources if you’re looking for free, reliable and good-looking themes. Give the following a whirl.
I frequently see young fledging artists and businesses using Flash to make a fancy- looking website thinking it will allow them to play in the big leagues, and set them apart from your average upstart. But this strategy is like playing in a beautiful stadium with no-one in the audience.
Here’s some reasons why that can be a Very Bad Idea:
1) Flash is hard to properly optimize for search engines. While there have been some advances by the search engines in this area, you will not be able to optimize your site in the depth and detail that you can an HTML site.
First the facts:
1) A blog integrated into your business website can help your search engine rankings:
a) Search engines like regularly updated content. Many business sites are informative but not updated very often so are hard to keep at the top of the rankings. Blogs can and should be updated on a regular basis with fresh content.
I just discovered Dan Zarrella this evening, and let me tell you – he is a really smart dude. Take a look at this video in which he talks about the viral importance of re-tweets on Twitter, a couple of tips to help you get more re-tweets (very simple…ask, and include links!) amongst other things.