A Guide To Online Marketing Terms – Part 1

I put this simple guide together to clarify some of the terms that I throw around on this blog. I’m finding that many people have heard these terms, but aren’t necessarily 100% sure what they mean or why they should care. If there is a term you have heard that is not included here, drop me a line [lucy AT webtraingwheels.com] and I’ll consider including in a future installment of the guide.

What is Web 2.0?

Web 2.0 describes the evolution of the internet from its early days of static web pages that waited to be discovered by web surfers (web 1.0), to dynamic, portable, social web content that lives in multiple places and can be easily shared and consumed in multiple ways.  You can copy and paste simple code to place a video on your website, you can subscribe to a website via email or RSS, you can vote for content you like on sites like Digg, or you can bookmark it and share it on sites like StumbleUpon and Delicious. All these things are part of web 2.0