I’ve talked before on this blog about the need for us to focus on active creation rather than passive consumption. But once you’ve made that mental switch, you can still face the dreaded blogger’s block. Do you ever sit down to write a blog post and are at a loss for where to start? Read on and you’ll never face the blank white screen again.
First, a few basic concepts that have become evident to me through blogging:
1) Ideas are not finite, you’ll never run out….
… even if you post every day….
I find that a lot of new bloggers worry that by posting a lot, one day their stockpile of ideas will run out. So it becomes counter-intuitive for them to write a lot. Given that more content = more traffic, this is quite problematic ;)
2) The more you write, the more new ideas you’ll generate.
There seems to be a flow in the way ideas come into your brain. So the more you write the more room you allow for new ideas to come in. If you stop the flow by not clearing them out of your head, you may end up mentally constipated!
The more regularly you write, the more ideas will come to you. Not only does the flow improve, but you learn to look at the world from a blogger’s perspective, meaning that you frequently see the inspiration for a blog post in interactions you have and events that occur.
3) Inspiration happens at inopportune moments
Your brain has a great capacity for generating ideas at unexpected moments, not just when faced with the white screen. Inspiration rarely strikes when you are sitting in front of a blank blog post, that’s a lot of pressure. Ideas tend to come in random ways, when you’re browsing other websites, when you’re having dinner, brushing your teeth, driving on the freeway etc.
The MOST important factor in being able to keep a steady flow ideas coming into your grey matter, is having a solid system in place for capturing and acting upon the ideas that strike you, no matter when or where that happens.