What’s The Point of Social Media?

A more personal take on what you can get out of social media…

1) Self-expression

For me, this is the Main Point. Everything else listed here is essentially a subdivision of this overarching concept. Social media gives you any number of outlets through which you can reveal aspects of yourself through the information you choose to share, how you choose to help others, opinions you express and the communities you choose to participate in. Social media empowers your self-expression by giving you instant access to a targeted community of your choice where you can find validation, maybe constructive criticism, inspiration, food for thought and overall stimulation. As you participate in social media, your ability to self-express will grow and this is an empowering process in itself.

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9 Time Management Tips For Social Media

One of the most prominent barriers to social media engagement is “I just don’t have time” or even “[insert social site here] is just a waste of time.”

Agreed, Twitter, Facebook and the like CAN be huge time-sucks and the line between time-suckage and utility is a very fine one that requires a lot of monitoring and self-discipline.  Social media can be overwhelming and it’s all too easy to just start clicking on people’s profiles, following links to blog posts and generally getting lost in the maze of the interweb. Before you know it you’ve wasted 30 minutes and not done anything productive. However, once you are able to get past the time-waste factor, you can begin to see the benefits of being involved. I hope these tips will provide some practical methods to optimize your engagement.

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What Are Pingbacks And Trackbacks And How Do I Use Them?

The terms pingbacks and trackbacks are used almost interchangeably, and are pretty much the same thing on the surface. They actually utilize different technologies and originated for different purposes, but these days they are becoming more intertwined. I’m just going to call them trackbacks for the purpose of this post.

What are they?

Essentially both are forms of notifications or communications between blogs.

For example, if I write a blog post and in it I link to a blog post on another site, an excerpt of my post containing the link will show up on that blogger’s site in their Comments section, along with a link back to my post. Since trackbacks are handled through comments, the blogger gets to moderate it like any other comment. So he/she will be able to see that I referenced their blog and if they approve the comment I now have a link from their site to mine. This is a trackback.

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Getting Started With WordPress – Explaining Settings

Once you’ve got your WordPress blog installed, there are a few tweaks you’ll want to make to the default settings. This is a quick overview of  the Settings area of the WP dashboard. You don’t have to tweak, or necessarily understand every single option – you can use this a rough guide as to what to pay attention to.

PERMALINKS

This is a Very Important Section!
I was going to go over each section in the order they appear in the navigation bar, but the permalinks setting is at the bottom and this is one of the most important sections. You are definitely going to want to change the default setting here so that your blog posts will have search-engine friendly urls with words in them, instead of the numbers that come with the default.

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Notes from Wordcamp Los Angeles

I attended my first WordCamp this weekend and had a great time listening to some info-filled presentations and mingling with my fellow nerds. :)
Here’s some nuggets I gleaned from the day….enjoy.

WordPress will soon run the world. Their other products include:

bbPress – lightweight, WP-style forum
BuddyPress – social network in a box
BackPress – shared code library for WordPress and bbPress

WordPress MU – allows for multi-blog management i.e. you can allow users of your site set up their own WP blogs on your site. A common misconception is that MU is designed for those who have several of their own blogs they’d like to manage from one dashboard – not true! If this is your situation you need a plugin like WP-Hive to make your life easier. WP MU currently uses a lot of server resources so it’s probably not great for shared hosting accounts.

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6 Online Marketing Terms You Should Know

A Guide To Online Marketing Terms – Part 1

I put this simple guide together to clarify some of the terms that I throw around on this blog. I’m finding that many people have heard these terms, but aren’t necessarily 100% sure what they mean or why they should care. If there is a term you have heard that is not included here, drop me a line [lucy AT webtraingwheels.com] and I’ll consider including in a future installment of the guide.

What is Web 2.0?

Web 2.0 describes the evolution of the internet from its early days of static web pages that waited to be discovered by web surfers (web 1.0), to dynamic, portable, social web content that lives in multiple places and can be easily shared and consumed in multiple ways.  You can copy and paste simple code to place a video on your website, you can subscribe to a website via email or RSS, you can vote for content you like on sites like Digg, or you can bookmark it and share it on sites like StumbleUpon and Delicious. All these things are part of web 2.0

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