6 Online Marketing Terms You Should Know

A Guide To Online Marketing Terms – Part 1

I put this simple guide together to clarify some of the terms that I throw around on this blog. I’m finding that many people have heard these terms, but aren’t necessarily 100% sure what they mean or why they should care. If there is a term you have heard that is not included here, drop me a line [lucy AT webtraingwheels.com] and I’ll consider including in a future installment of the guide.

What is Web 2.0?

Web 2.0 describes the evolution of the internet from its early days of static web pages that waited to be discovered by web surfers (web 1.0), to dynamic, portable, social web content that lives in multiple places and can be easily shared and consumed in multiple ways.  You can copy and paste simple code to place a video on your website, you can subscribe to a website via email or RSS, you can vote for content you like on sites like Digg, or you can bookmark it and share it on sites like StumbleUpon and Delicious. All these things are part of web 2.0

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Matt Cutts – Wordcamp San Francisco 2009

Matt Cutts is a blogger and head of Google’s Webspam team. On his blog he gives a lot of great information regarding SEO and ranking well in Google. He gave a fairly in-depth talk at this year’s Wordcamp San Francisco, basically about how awesome WordPress is for SEO purposes. The video of his talk was just made available. Watch it below. If you are just starting out with WordPress it gets quite detailed at times, but there’s some great info here.

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6 Great Resources For Finding WordPress Themes

Hunting for WordPress themes can be a challenging task. Not only are there aesthetics and functionality to consider  – does my theme look good and work the way I want it to?  But there’s also the issue of reliability. How well is the theme supported, is it stable, have bugs been worked out, is it compatible with the latest version of WordPress? When it comes to free themes, sometimes you get what you pay for and you might install a theme that looks great, only to find out it’s buggy and doesn’t work correctly. Generally speaking, themes that you pay for are better supported and more reliable, but I have come across some good resources if you’re looking for free, reliable and good-looking themes. Give the following a whirl.

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What A Blog Can Do, And What YOU Have To Do

First the facts:
1) A blog integrated into your business website can help your search engine rankings:
a) Search engines like regularly updated content. Many business sites are informative but not updated very often so are hard to keep at the top of the rankings. Blogs can and should be updated on a regular basis with fresh content.

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