Flash Is For Famous People!

I frequently see young fledging artists and businesses using Flash to make a fancy- looking website thinking it will allow them to play in the big leagues, and set them apart from your average upstart. But this strategy is like playing in a beautiful stadium with no-one in the audience.
Here’s some reasons why that can be a Very Bad Idea:
1)    Flash is hard to properly optimize for search engines. While there have been some advances by the search engines in this area, you will not be able to optimize your site in the depth and detail that you can an HTML site.

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6 Online Marketing Terms You Should Know

A Guide To Online Marketing Terms – Part 1

I put this simple guide together to clarify some of the terms that I throw around on this blog. I’m finding that many people have heard these terms, but aren’t necessarily 100% sure what they mean or why they should care. If there is a term you have heard that is not included here, drop me a line [lucy AT webtraingwheels.com] and I’ll consider including in a future installment of the guide.

What is Web 2.0?

Web 2.0 describes the evolution of the internet from its early days of static web pages that waited to be discovered by web surfers (web 1.0), to dynamic, portable, social web content that lives in multiple places and can be easily shared and consumed in multiple ways.  You can copy and paste simple code to place a video on your website, you can subscribe to a website via email or RSS, you can vote for content you like on sites like Digg, or you can bookmark it and share it on sites like StumbleUpon and Delicious. All these things are part of web 2.0

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Getting Started With WordPress – Explaining Settings

Once you’ve got your WordPress blog installed, there are a few tweaks you’ll want to make to the default settings. This is a quick overview of  the Settings area of the WP dashboard. You don’t have to tweak, or necessarily understand every single option – you can use this a rough guide as to what to pay attention to.

PERMALINKS

This is a Very Important Section!
I was going to go over each section in the order they appear in the navigation bar, but the permalinks setting is at the bottom and this is one of the most important sections. You are definitely going to want to change the default setting here so that your blog posts will have search-engine friendly urls with words in them, instead of the numbers that come with the default.

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Notes from Wordcamp Los Angeles

I attended my first WordCamp this weekend and had a great time listening to some info-filled presentations and mingling with my fellow nerds. :)
Here’s some nuggets I gleaned from the day….enjoy.

WordPress will soon run the world. Their other products include:

bbPress – lightweight, WP-style forum
BuddyPress – social network in a box
BackPress – shared code library for WordPress and bbPress

WordPress MU – allows for multi-blog management i.e. you can allow users of your site set up their own WP blogs on your site. A common misconception is that MU is designed for those who have several of their own blogs they’d like to manage from one dashboard – not true! If this is your situation you need a plugin like WP-Hive to make your life easier. WP MU currently uses a lot of server resources so it’s probably not great for shared hosting accounts.

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Matt Cutts – Wordcamp San Francisco 2009

Matt Cutts is a blogger and head of Google’s Webspam team. On his blog he gives a lot of great information regarding SEO and ranking well in Google. He gave a fairly in-depth talk at this year’s Wordcamp San Francisco, basically about how awesome WordPress is for SEO purposes. The video of his talk was just made available. Watch it below. If you are just starting out with WordPress it gets quite detailed at times, but there’s some great info here.

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What A Blog Can Do, And What YOU Have To Do

First the facts:
1) A blog integrated into your business website can help your search engine rankings:
a) Search engines like regularly updated content. Many business sites are informative but not updated very often so are hard to keep at the top of the rankings. Blogs can and should be updated on a regular basis with fresh content.

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