Simple WordPress Theme Tweaks – Online Webinar

WordPress

We’re going to get intimate with your WordPress theme in the next webinar!

Simple WordPress Theme Tweaks
September 29th, 6pm – 7pm PST

to be rescheduled….

cost: $15 (hint, for discounts on future webinars, enter your email at the bottom of this page)

Ever clicked on the “Editor” menu and had the living daylights scared out of you by all that code?! Maybe you’ve come across a plugin that wanted you to insert some code into your theme and you were afraid you’d break your site?

Want to feel more in control of your WordPress theme files?

This is the webinar for you!

We’ll look under the hood of a WordPress theme and learn how to do some simple code manipulation. This will NOT turn you into a programmer!

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Don’t Leave Your SEO To A Theme or a Plugin

SEO

In the WordPress community, especially amongst new users, a lot of emphasis seems to be placed on themes and plugins as crucial factors in SEO. Theme companies compete for bragging rights on whose is the most ‘SEO-friendly’ while website owners are frustrated that they are not getting the search engine traffic they expected despite having such-and-such theme and an SEO plugin.

The reality is that these things are helpful, but only if you have the right content.

Themes and plugins are like well-written directions to a party (your content).  They help your guests (search engine bots) find your site’s content, but whether or the not the party rocks depends on what they find when they arrive, and that responsibility lands squarely in your, the website owner’s, lap.

Even the most SEO-tweaked theme and fine-tuned plugin cannot make your site rank highly if your content is not relevant and targeted for your audience.

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Social Media and Online Marketing News Roundup – Week of 8/23

Online Marketing

Perhaps the biggest news this week in the online world is that Seth Godin announced he is giving up on traditional book publishing and is going all-digital. Seth has the following and the leverage to make this an exciting development for digital publishing. This could be a big step in mainstreaming electronic publishing and changing the consumption of “books.” He has published 12 bestsellers in the traditional manner, so it’s possible he will be the reason some consumers start buying digital products.

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Rule-Breaking Is A Luxury of Success

Online Marketing

This week I’ve seen several examples of ‘rule-breaking’ in marketing and social media. Minimalist business writer Everett Bogue has decided to turn off commenting on his popular Far Beyond The Stars blog. John Boitnott writes about how the New York Times breaks every ‘rule’ of Facebook Page management practice but has 700k+ ‘fans’. To top it off,  Seth Godin announced that he’ll no longer be publishing traditional books.

I’m sure there will be, perhaps already has been, backlash and copycats in equal parts.

But what these folks are demonstrating to me is the luxury that success provides. And success can really be defined as having developed an audience that transcends the platform – audience meaning real, product-buying, idea-sharing people – not just numbers of passive ’followers’.

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Set Up Your WordPress Site For Success – Online Webinar

WordPress

The next online training webinar is scheduled for : Wednesday, August 25, 2010 from 6:00 PM – 7:00 PM (PT)
Fee: $10
The topic is: “Set Up Your WordPress Site For Success”.
Register for Set Up Your WordPress Site For Success - Online Webinar in Online Webinar - Details will be provided via email on Eventbrite

If you’ve got your WordPress site up and running, the fun is just beginning! This webinar will help you  make sure your site is an effective marketing platform for your business. Do you have all the right plugins and features in place to capture email addresses and encourage social sharing? How do you know who’s visiting and where traffic is coming from?
Learn how to get all the business features you need on your WordPress site.

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