Using Online Video Trailers To Market Books

This is a great idea I spotted over at Digital Media Buzz – authors are starting to use video trailers, similar to movie trailers, to promote upcoming book releases. It’s a simple idea – applying an existing marketing tool to an industry that hasn’t typically embraced the digital world yet – and has tons of potential. Below is a trailer for W. Heyden Nissim’s new sci-fi novel, Our Time is Near, created by Idea Werks Studios. I see no reason why authors shouldn’t up their digital guerilla marketing game in the same way that independent musicians and labels have been doing.

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Mashable’s 8 Tips for Managing a LinkedIn Group

This is a great read from Mashable and I think the general principles apply not only to LinkedIn, but to running a group or community on any platform. If you thought just engaging in social media was a lot of work, read this before you get all gung-ho and decide to start your own group! If you do it right, and follow these guidelines, you’ll see that it takes time and effort to create a successful group.

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Flickr Marketing Tips From Open Forum

While the last thing this country, businesses or individuals need is to buy more stuff with fake money – yes, I mean credit (hee hee) – American Express, in a smart attempt to get people to do exactly that, have started a useful business community called Open Forum where you can find marketing, technology and other business tips. All snarky comments aside, Open Forum does provide some great info from leading industry experts. I like this article in particular on using Flickr to promote your business, and the fact that it emphasizes the need for high-quality submissions.

Flickr is not just a community of photos, it is a community where high quality photography is appreciated. Sure, people use Flickr to share their point and shoot photos with family, but the power users of Flickr and the communities that you would care about as a marketer are usually looking at very high quality images.

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What Is An Online Marketing Strategy?

What is an online marketing strategy?

Sometimes people’s eyes just glaze over when I talk about online marketing strategy. Perhaps they’re thinking ‘I have a website and I’m on Twitter, what else is there?’ Or perhaps it’s just one of those big fuzzy terms about which people have a vague concept but no real clarity.

Well here’s what I’m talking about when I say ‘online marketing strategy’. It’s essentially a roadmap for how you market your business. It’s not just about being on Twitter or Facebook, those tools are just a couple possible pieces of the puzzle. Your strategy is a long-term plan for your online marketing that utilizes the relevant tools for your specific business and most importantly  – all the parts work together to achieve your business goals.

WHY you need an online marketing strategy:

1)   To help you identify where you should be spending your time and efforts
2)   To help you stay on track with your business development
3)   To establish benchmarks to measure your effectiveness
4)   A well laid out plan will keep you from feeling overwhelmed by the task of online marketing
5)   Likewise your plan can provide inspiration when you’re not sure what to do next.
6)   If you have a staff, everyone needs to be on the same page – laying out a clear strategy will help.
7)   Consistency in your efforts and messaging is key and having a roadmap will help you achieve this instead of blindly fumbling along.

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