Basic SEO for Blogger – Adding Alt Text To Images

I personally use and am a huge fan of WordPress – I made the switch from Blogger many years ago. However I do have a couple of clients that use blogger to publish their blogs – they find it simpler to use. But simplicity comes at a price. Although it is owned by Google, Blogger does not do a great job at providing SEO features by default.  One of the basic things it lacks is an easy way for the user to add alt text to an image they are uploading.

Adding alt text to images is important for 2 main reasons:

1)   Accessibility – visitors to your site that don’t see well and are having the page read to them need alt text to understand what the image is all about.

2)   SEO – the alt text is the only way a search engine knows what the image contains. It cannot ‘read’ an image by itself and relies on alt text. Additionally you can attract traffic from Google Image Search with well-optimized images.

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Microkids Related Posts WordPress Plugin Review

Microkids Related Posts WordPress Plugin

Why you need it
Related post plugins allow you to present your reader with other content they may find useful or interesting. This helps keep your reader browsing your site and also provides additional internal links, which help search engines discover all your content.

Microkids Related Posts plugin provides a simple, effective solution.

Ease of use
The options are very easy to configure but has advanced capabilities for those that need them.

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Make Your Video Debut

This is a guest post written by Kathleen Dowdey of AvocadoVideo.com.  Kathleen produces online and offline video for small businesses, agencies, special events and entertainment venues. www.avocadovideo.com

Ready to take the plunge and liven up your website with some video? You’re not alone. “With the advent of YouTube, anyone with a video camera, some editing software and a little bit of free time can create a video of just about anything,” writes Katie Wertz. She’s published on the Bruce Clay, Inc. website, a leading search engine optimization consulting service that helps clients up their SEO rankings. Wertz notes how well video engages website visitors, then mentions an attractive bonus: “Because of the YouTube partnership with Google, it’s a great way to be found…”

Join the millions who are rushing to broaden their web user reach with video. After all, video on your website sounds like a simple proposition, doesn’t it? Still, you might take a deep breath after visiting YouTube where you’ll discover a staggering range of possibilities. Before you touch that camera, consider what kind of video you want. There are many factors – the quality, content, genre, style and vision. Your research and project conceptualization will likely be the most valuable investment you make. Done well, it will even save you money.

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Using Online Social Networking To Reinforce Offline Networking

I’ve been attending quite a few different networking events and groups lately, to expand both my business and social circles and so I’ve been thinking about how social networking happens on and offline. For me, networking is about more than collecting business cards – it becomes much more interesting, fun and effective when you add social media into the mix as I describe below.

If you are not already connecting the dots between your offline and online social networking, you’re missing out on the real benefits. In The Tipping Point Malcolm Gladwell emphasizes the importance of ‘weak ties’ – social media is the perfect way to maintain these – especially for an introverted geek like me who’d prefer to tap at a keyboard than pick up a phone ;)

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Using Online Video Trailers To Market Books

This is a great idea I spotted over at Digital Media Buzz – authors are starting to use video trailers, similar to movie trailers, to promote upcoming book releases. It’s a simple idea – applying an existing marketing tool to an industry that hasn’t typically embraced the digital world yet – and has tons of potential. Below is a trailer for W. Heyden Nissim’s new sci-fi novel, Our Time is Near, created by Idea Werks Studios. I see no reason why authors shouldn’t up their digital guerilla marketing game in the same way that independent musicians and labels have been doing.

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