A lot of online stores look very similar these days. It’s not really a WordPress-specific issue – websites in general kind of look the same. When it comes to ecommerce, WooCommerce has become the default plugin to use because of its enormous power and market penetration.
But if you install WooCommerce and do nothing else, everything does look the same. Even if you use an ecommerce theme, in many cases the product galleries are laid out the same way, the information is organized on the page in the same way etc.
Some themes do offer more unique and creative layouts. But if you’re someone used to using page builders, for example, or you want to be able to customize your product pages without switching themes, you’ll need a plugin to help you. And honestly the state of this in WordPress is not as advanced as I was anticipating.
Given that page builders are a fairly mature concept at this point, I was expecting to find some really good ones dedicated to WooCommerce. That’s not really the case. So I’m going to do a series of posts where I test out some of the available options for customizing your WooCommerce product pages.