The Inner Beauty of Genesis
In the past, I’ve had mixed feelings about StudioPress’ Genesis framework. It was frequently recommended to beginners and non-developers, but the problem was that they would install it, and even with a nicely designed child theme, they would then complain, “but, where’s all the options?”
People immediately wanted to change things and when they didn’t see a massive options panel, they felt shortchanged. “I have to do CSS to customize this thing??”
But, herein lies the beauty of the Genesis framework. It’s not supposed to be Avada, Divi, X or any of the other “be everything to everyone” type of themes. When you purchase a Genesis child theme, you’re paying for the expertly-designed look and feel you see on the demo. They are not intended to be completely customizable by the user through an options panel. Of course, if you have the chops, you can certainly do anything you want with Genesis and its child themes, you just have to use their hooks system and know some CSS and PHP.
Some of you may be asking, “Well, where’s the beauty in that?”
Since working with WP Rocket (a premium caching plugin) I became painfully aware of just how badly some themes drag down a website’s load time. While researching a blog post to showcase some of our customers’ fastest pages, I found that most of the fastest sites I looked at ran on Genesis.
Because it doesn’t try to be everything to everyone, it’s really fast out of the box. And that’s the beauty.
“Yea, yea…..but…..customize! Fonts! Colors!” you may be grumbling at your screen.