Maintaining a steady flow of traffic to your WordPress site isn’t only dependent on constantly producing brand new content. Updating old content is a great practice to keep benefitting from the posts you’ve already worked on.
It’s possible to take advantage of Google’s freshness algorithm and generate a new burst of traffic for the updated content, as well as provide a better user experience for visitors to your site ensuring they never find old or irrelevant information.
In this post I’ll cover:
- The easiest way to update existing posts in WordPress
- How to push your content to the top of your blog feed again
- How to let Google know your content has been updated without pushing it to the top of your blog feed again