How To Tell Google That You’re A Great Content Author

Google Authorship MarkupIn its continuing effort to keep low quality content out of its search results, Google announced this week that it would be supporting  “authorship markup”. Authorship markup is essentially a couple of specific pieces of code you can add to links that would designate you as the author of that content.

Google describes it as:

a way to connect authors with their content on the web. We are experimenting with using this data to help people find content from great authors in our search results.

Read More

Google’s Plus 1 Button Now Available For Your Website

google plus 1 button

The web world has a serious case of trying to keep up with the Jones’, or rather the Zuckerberg. This week both Twitter and Google have launched features that mimic Facebook. The other day I mentioned Twitter’s new “Follow” button and since then Google have also launched their “Plus 1” button.

Why “+1”?

Google wants you to use the  +1 in order to give your public vote of approval for a website, in a similar way that you may click the “Like” button for Facebook. Of course, while everyone and their Grandma’s Chihuahua has a Facebook account, not everyone is so used to using their Google account as a social tool. But for this to work, people will have to be logged in to their Google account so that when you click the +1  (see the button at the end of this post), Google can see who you are and keep track of your preferences. Google currently tries to show you who from your social circle has shared the websites on their search results pages, but you need to have connected your Google account to others like Twitter for that to work properly (and let’s face it, how many people know that you can even do that?!) so “+1” is probably a more direct way for them to actually own some social data about you. Web publishers will  see the benefit, or actually the need, to adding the button in order to keep up in Google’s rankings. But will regular users understand how or why they should use or click this button? That remains to be seen. 

Read More

Get More Clients & Sell More Products with Effective Search Engine Optimization (SEO)

It’s true that there can be many confusing intricacies to the science of Search Engine Optimization, but what’s also true is that most people get tripped up on the basics, before they even get to the complex stuff! In working with many entrepreneurial and small business clients, I’ve come to see a few common trends in the way that people look at SEO and why they are often not getting the results they want. Improvement typically begins with some fundamental shifts in the way you think about the process.

1)   Forget Sex, Specificity Sells!
Lack of clarity about your business offerings and target market will lead to lack of clarity in your search marketing efforts and you will either attract clients that aren’t a good fit, or you will have trouble converting your web traffic. Your search engine strategy should be based on a clear picture of who your ideal client is and exactly what you can do for them. Then make sure that you are effectively communicating that on your website.

Read More

Improve Your Site’s Effectiveness With Google Analytics Event Tracking

This post is a taste of  what’s to come in my forthcoming Google Analytics Ebook. Sign up to be notified of its launch and for a special promotional price.

Internal Link Tracking Using Google Analytics

On your blog or website you may have multiple links –such as icons or calls to action in different locations – leading to the same page, product or piece of content – but do you know which link placement and type is most effective?

Heatmap software and services such as CrazyEgg will give you this type of information in great detail and in a visual format. But there’s usually a cost involved and for a lot of cases it might be overkill if you just need simple comparisons. So while not as elegant, you can use Google Analytics to do some simple testing and comparison.

Warning – Don’t Use Link Tagging!

Google Analytics offers a link tagging feature  which allows you to label links with a referral source, and other tracking info. On first glance you might think you could simply use this to tag your internal links in a similar way. However link tagging is designed to track promotional campaigns with traffic coming from external sources. If you use it for internal links, you will screw up your data. If someone arrives at your site via a link from another site, this would be tracked in GA as a referring site. However if that visitor then clicks an internal link that you’ve tagged, it erases that referral source and replaces it with whatever you’ve used in your link tagging.

Read More

Social Media and Online Marketing News Roundup – Week of 8/23

Perhaps the biggest news this week in the online world is that Seth Godin announced he is giving up on traditional book publishing and is going all-digital. Seth has the following and the leverage to make this an exciting development for digital publishing. This could be a big step in mainstreaming electronic publishing and changing the consumption of “books.” He has published 12 bestsellers in the traditional manner, so it’s possible he will be the reason some consumers start buying digital products.

Read More