Listen, let’s keep it real, PageSpeed Insights is a tool best used by developers. Even with the recent introduction of WordPress-specific, and even plugin-specific messaging, many typical WordPress site owners find PageSpeed too technical and not actionable.
In this guide I’ll try to translate what PageSpeed is talking about and let you know, as a WordPress site owner, which factors you can control, and which you can’t.
The basic principles that PageSpeed Insights is trying to communicate are:
- Keep your pages light and simple.
- Avoid unnecessary fanciness.
- Consider mobile users, particularly those who pay for every byte of data.