A Little Taste of The Beginner’s Guide To SEO Ebook

beginner's guide to seo - ebook preview

My ebook “Beginner’s Guide to SEO for Business” is launching very soon and I wanted to give you a little sneak preview of what’s coming. Check out some pages from the book below. (Tip – click the magnifying glass with the plus sign to zoom in and click the arrow to the right to open it up full size). Make sure you are on my email list in order to take advantage of early bird pricing. The book is designed to be a practical process that most business-owners can follow in order to effectively attract potential new clients to their site. There’s no tricks or promises of “secrets”. I focus on the fundamental concepts that have longevity and that have worked for me and my clients.

Read More

My Three Favorite Backlink Research Tools for SEO

Backlink Research Tools For Search Engine Optimization

One of the most important factors in off-site Search Engine Optimization (SEO), is backlinks. A backlink is simply a link from another website, to your website. Search engines see links as “votes”, so the more links, and quality, relevant links at that –  you have pointing to your site, the better. All else being equal, if you can get better backlinks than your competitors, you can outrank them. Given its importance to SEO, it’s frustrating that there isn’t one solidly reliable (free) tool with which to do backlink research. Backlink research can help you :

  • Find out what your website’s link profile is looking like, and what progress you’ve made
  • Do some competitive analysis in your niche – how well are competitors’ sites performing
  • Assess how much better you have to do in order to outrank your competitors.
Read More

How To Tell Google That You’re A Great Content Author

Google Authorship MarkupIn its continuing effort to keep low quality content out of its search results, Google announced this week that it would be supporting  “authorship markup”. Authorship markup is essentially a couple of specific pieces of code you can add to links that would designate you as the author of that content.

Google describes it as:

a way to connect authors with their content on the web. We are experimenting with using this data to help people find content from great authors in our search results.

Read More

Get More Clients & Sell More Products with Effective Search Engine Optimization (SEO)

It’s true that there can be many confusing intricacies to the science of Search Engine Optimization, but what’s also true is that most people get tripped up on the basics, before they even get to the complex stuff! In working with many entrepreneurial and small business clients, I’ve come to see a few common trends in the way that people look at SEO and why they are often not getting the results they want. Improvement typically begins with some fundamental shifts in the way you think about the process.

1)   Forget Sex, Specificity Sells!
Lack of clarity about your business offerings and target market will lead to lack of clarity in your search marketing efforts and you will either attract clients that aren’t a good fit, or you will have trouble converting your web traffic. Your search engine strategy should be based on a clear picture of who your ideal client is and exactly what you can do for them. Then make sure that you are effectively communicating that on your website.

Read More

Learn SEO Class – Los Angeles

Practical Search Engine Optimization For Your Blog/Website

You’ve set up your blog, now what? How will anyone find you? How will you attract the targeted traffic you need for your business? Search engines are one of the most powerful sources of traffic if you know the basic principles. This class will teach you the fundamentals of search engine optimization so that you can develop a thriving and effective business website or blog.

This class is designed for those with little or no understanding of search engine optimization, or anyone who is not getting the results they expect from their SEO. The examples will skew toward self-hosted WordPress users in terms of implementation, but the principles and techniques apply to all types of sites.

Saturday April 9th, 1:30pm – 3:30pm, $40
Register for Practical Search Engine Optimization For Your Blog/Website in Los Angeles, CA on Eventbrite

Read More

Food Bloggers Take Note – Google Rolls Out Recipe View

Google Recipe View

If you’ve Google-d for a recipe lately you may have noticed a new feature Google has launched, which is a recipe-specific search – they call it Recipe View. It allows the user to search results specifically designated as recipes, and also to narrow searches by ingredients, prep time and even calorie count. You access it via the  “Recipes” option in the left menu bar on search pages.

google recipe view

What About Food Bloggers? Another Reason You’re Better Off With WordPress

It seems pretty useful for web searchers, but what does this mean for food bloggers?  Well in order for your recipes to show up in this special search, Google is looking for you to use special markup i.e. code, to designate your content to be recipes. It’s called a microformat, which is a specific set of code tags used to designated content as recipes, with special parameters such as prep time, ingredients, reviews and more. Click here to see all the gory details

Read More