Creating Password Protected Pages and Areas in WordPress

Creating Private, Password Protected Sections on Your WordPress Site

I had a client recently who needed to create private, password-protected sections on her WordPress site. She wanted each of her clients to have a private page with information related to what they were working on together. Easy! Password-protection is an in-built feature of WordPress, in case you didn’t know.

When creating a page, you simply click “Edit” next to Visibility in the Publish box on the right. Choose “Password protected” and set the password as you choose.

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How Do Themes & Plugins Help With SEO?

How Do WordPress Themes & Plugins Help With SEO?

I recently wrote about the need for the website owner to take responsibility for  SEO and not rely 100% on a theme or a plugin. Themes and plugins do of course have some benefits if you understand what it is they do, and what they cannot do.

The benefit of themes and plugins

‘SEO-friendly’ themes and SEO plugins present your content in such a way that it is easy for search engines to understand, determine the relevancy of, and navigate. So if you’ve targeted your content for specific keywords, the search engine will have no doubt what that piece of content is all about. The content and keyword research is up to you. No theme or plugin alone can make your site rank highly if your content is not valuable and targeted. Also, this all relates to on-site SEO, but ranking is also determined by off-site factors such as incoming links from other websites. Themes and plugins cannot help you with these off-site factors.

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Set Up Your WordPress Site For Success – Online Webinar

The next online training webinar is scheduled for : Wednesday, August 25, 2010 from 6:00 PM – 7:00 PM (PT)
Fee: $10
The topic is: “Set Up Your WordPress Site For Success”.
Register for Set Up Your WordPress Site For Success - Online Webinar in Online Webinar - Details will be provided via email on Eventbrite

If you’ve got your WordPress site up and running, the fun is just beginning! This webinar will help you  make sure your site is an effective marketing platform for your business. Do you have all the right plugins and features in place to capture email addresses and encourage social sharing? How do you know who’s visiting and where traffic is coming from?
Learn how to get all the business features you need on your WordPress site.

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Notes and Resources from OC Wordcamp Marketing Presentation

This past weekend I gave a presentation at OC Wordcamp, discussing using a WordPress site for marketing your business, service or product.  As promised, here are the some of the key points, along with links and tools that were mentioned. If anything is missing, leave a comment!

When developing a strategy for your site, the first and most important question to ask is:

Who do you want to come to your site? Who is your target audience?

Thou shall not answer “everybody”!

Get specific since the answer will provide the basis for all aspects of your online marketing strategy.

For more on this topic, also read:
Recharge and Refine Your Marketing Strategy
What Is An Online Marketing Strategy?

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Speaking at OC Wordcamp – WordPress for Marketing

I’ve been given the opportunity to speak this weekend at OC Wordcamp (thanks Brandon!) on the topic: WordPress for Marketing. I will be discussing ways to optimize your blog to market yourself, your business or service. I’ll  be covering things like:

  • Some plugins you can use to help make your site ‘sticky’
  • How to discover what people really want from your site
  • How to collect information from your visitors and develop your mailing list
  • Making sure your site effectively communicates your desired message
  • Find out what’s working and what could be more effective on your site
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