I find that many people have heard that they ‘should’ have a blog, but worry that they are just not the blogging type, or don’t think they will have anything to say.
Is there still hope without a blog?
I would say ‘yes’. After all, a blog only works if you actually post to it and actively promote it. It’s no silver bullet and it does take time and commitment, and honestly, it’s not for everybody.
One of the main benefits to having a blog is that with well-written and targeted content it can attract search engine traffic quite easily. This is the main benefit you will miss out on by not having a typical, text-based blog. But search engines are not the only source of traffic. So while there are many benefits to having a blog, let’s consider some alternatives.
1) Re-think what a ‘blog’ means
The typical idea of a blog is a text-based site that you update at least once per week and ideally more frequently, with posts of several hundred words. But here are some variations on what a blog can be: