How To Make Your WordPress Site Conversion Friendly (A Series)

Defining Conversions and Calls To Action

Part 1 – Defining Your Conversions and Calls To Action

Mastering the use of WordPress is just one step in making your online presence effective and successful. Your website is going to be in a state of refinement until you’ve really figured out what works and what doesn’t. However, those folks that aren’t designers or developers tend to leave a lot of important decisions about how their website functions up to the developer of whichever theme they’ve purchased, and that’s not always a good thing. For example, just because every theme has a carousel on the homepage, doesn’t mean it’s an effective strategy for your website. Theme developers are trying to sell you a theme, so their objectives are different than yours when presenting a theme demo. Oftentimes people buy into the beautiful presentation of a theme without fully thinking through how it will affect their business goals. Your job is to create a website that has your own objectives in mind – you are going to be guiding your visitors on a path that you have determined.

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Enhancing Your WordPress Gallery

enhanced use of WordPress gallery

I’ve posted previously about the in-built gallery feature of WordPress,and some of the simple things you can do using the shortcode. With this post I wanted to share a few more tips and some apparently less well-known features such as using multiple galleries on one page.

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Multiple Galleries In One Page/Post

In WordPress terms, when you upload images to a specific post, those images are attached to the post and become part of the default gallery for that post which you can insert into your post from the media uploader.

Basic WordPress Gallery

If you only use the media uploader, it would appear that you can only insert one gallery per post – the images you’ve attached to that specific post. But what if you want to include multiple galleries in one post? It doesn’t seem possible using the standard media uploader, but if you use the gallery shortcode you can do it easily. (I describe the basic use of the gallery shortcode here)

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Creating Password Protected Pages and Areas in WordPress

Creating Private, Password Protected Sections on Your WordPress Site

I had a client recently who needed to create private, password-protected sections on her WordPress site. She wanted each of her clients to have a private page with information related to what they were working on together. Easy! Password-protection is an in-built feature of WordPress, in case you didn’t know.

When creating a page, you simply click “Edit” next to Visibility in the Publish box on the right. Choose “Password protected” and set the password as you choose.

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