Get Your Readers To Stay Longer With Related Posts

Keeping your blog readers engaged

If you’re a blogger, you’ve no doubt heard that you want your readers to be ‘engaged’ with your blog. What does that actually mean? Well basically it means you want to keep people on your site longer, you want them to explore your site, find more posts they are interested in and read more than the one post they perhaps initially landed on. ‘Related posts’ plugins can help with this because in various ways, shapes and forms, they create lists of related content at the bottom of any given blog post, to provide the reader relevant recommendations and an easy next click that keeps them on your site.

The problem with some related posts plugins is that they create these recommendations automatically ,on the fly, every time someone is viewing a blog post. In layman’s terms this just means that your database and server are doing way more work than they have to, and this inefficiency can  slow down your site.

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Should You Worry About Your Bounce Rate?

Should You Worry About Your Bounce Rate?
A low bounce rate is often cited as a hallmark of a good website – 40% or lower is typically heralded as the goal. But does it really matter that much? The answer is “yes” and “no” depending on your goals and your site.

What does bounce rate mean?
“Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page” – from Google’s Analytics help pages.

When does bounce rate matter?

– If you have a sales or conversion process which requires the user to follow through multiple pages on your site

– If exploration of your site is important to you

– If you are trying to turn new visitors into loyal readers or customers

– If yours is a retail site and want people to shop around and make purchases

– If your homepage is not inducing further clicks, particularly if it contains blog excerpts or other ‘teaser’ content

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