Running advertising on your WordPress site can get pretty complicated and so can the plugins available. This particular post is aimed at those whose needs are on the lower end so I’m only looking at free plugins here. If you’re really serious about advertising and need robust features, chances are you’ll need a fully featured paid plugin such as OIO Publisher or Adsanity.
For my situation, the criteria is:
- The chosen plugin must be easy enough for my client to manage themselves
- It must have a widget for easily displaying ads, or at least have an easy short code that will work in a widget
- It must be able to handle either uploading a banner image, or pasting in ad code from a 3rd party such as Google AdSense, BlogHer, etc.
I tried out a bunch of plugins and below are the only ones worth mentioning.