Perhaps the biggest news this week in the online world is that Seth Godin announced he is giving up on traditional book publishing and is going all-digital. Seth has the following and the leverage to make this an exciting development for digital publishing. This could be a big step in mainstreaming electronic publishing and changing the consumption of “books.” He has published 12 bestsellers in the traditional manner, so it’s possible he will be the reason some consumers start buying digital products.
Just to keep you in the loop, here are some of the top stories in the social media and online marketing world from the past week:
Facebook announces changes to Pages
Come August 23rd, Facebook’s long-talked about about changes to Pages will take effect. Any custom boxes on your Facebook Page (business pages, not personal profile) will disappear unless you move the content into a custom tab, which are becoming narrower.
It’s still a little unclear to me exactly what will be left in the left sidebar of your Page when boxes are gone, and how, if at all, you’ll be able to add custom info to the main page. I’m sure Facebook’s ‘wisdom’ will be revealed in time.
I find that many people have heard that they ‘should’ have a blog, but worry that they are just not the blogging type, or don’t think they will have anything to say.
Is there still hope without a blog?
I would say ‘yes’. After all, a blog only works if you actually post to it and actively promote it. It’s no silver bullet and it does take time and commitment, and honestly, it’s not for everybody.
One of the main benefits to having a blog is that with well-written and targeted content it can attract search engine traffic quite easily. This is the main benefit you will miss out on by not having a typical, text-based blog. But search engines are not the only source of traffic. So while there are many benefits to having a blog, let’s consider some alternatives.
1) Re-think what a ‘blog’ means
The typical idea of a blog is a text-based site that you update at least once per week and ideally more frequently, with posts of several hundred words. But here are some variations on what a blog can be:
The folks over at BitRebels.com have been kind enough to publish an article by yours truly. They just launched a Visitor Submissions section and apparently mine was the very first to be published – woo! The article is titled “How to Turn Web Browsing From Time Suck To Social Media Time Saver.” In it I discuss how using some simple browser tools that can help you work your social media profiles with minimal time investment.
Small Business CEO has published my guest post: 10 Tips For Integrating Social Media Into Your Marketing Mix There's a lot to be said on this topic but these are some initial thoughts and considerations if you're just starting to…
What is an online marketing strategy?
Sometimes people’s eyes just glaze over when I talk about online marketing strategy. Perhaps they’re thinking ‘I have a website and I’m on Twitter, what else is there?’ Or perhaps it’s just one of those big fuzzy terms about which people have a vague concept but no real clarity.
Well here’s what I’m talking about when I say ‘online marketing strategy’. It’s essentially a roadmap for how you market your business. It’s not just about being on Twitter or Facebook, those tools are just a couple possible pieces of the puzzle. Your strategy is a long-term plan for your online marketing that utilizes the relevant tools for your specific business and most importantly – all the parts work together to achieve your business goals.
WHY you need an online marketing strategy:
1) To help you identify where you should be spending your time and efforts
2) To help you stay on track with your business development
3) To establish benchmarks to measure your effectiveness
4) A well laid out plan will keep you from feeling overwhelmed by the task of online marketing
5) Likewise your plan can provide inspiration when you’re not sure what to do next.
6) If you have a staff, everyone needs to be on the same page – laying out a clear strategy will help.
7) Consistency in your efforts and messaging is key and having a roadmap will help you achieve this instead of blindly fumbling along.