Secrets To Writing A Company Blog

*This is a guest post from Steve Mellor, a writer who shares his insights into an effective process for bloggers*

If you’ve been following Lucy’s advice, you should already have your blog online. I’m sure it was as much of an achievement for you as my first site was for me. Now you are tasked with the job of filling it each day. Lets face it, we all have too much to do already. How do you fill your blog?

Before You Begin

There are a few things that you should know before you start blogging. It’s the basic stuff I tell business people who want a website.

  1. You have 8 seconds to grab your reader or they will leave your site.
  2. People don’t care about your company, they just want to solve their problem.

The interesting thing about these two sentences is that acting on the second will negate the first. If you create a blog post that is not focused on your company, but rather what your company can do for your customer, then your readers attention will automatically be grabbed.

With that in mind, lets get to…

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