Trust is something that most businesses strive to develop with their customers/users/audience. Readers of Chris Brogan will know it’s one of his cornerstones and something he’s written extensively about. Trust has to be nurtured and maintained as a value that guides everything you do.When companies gain the trust of their client base it makes for much easier marketing and communication, because you no longer have to prove how awesome you are – your customer already knows. However, this trust shouldn’t be leveraged in questionable ways that take advantage of the customer, nor should it be treated like a bank account from which you can make withdrawals.
For those that don’t know, Hootsuite is a service, with free and paid levels, that allows you to manage multiple social profiles from one place. It’s a pretty great service that I’ve been using and advocating for several years.
So what has got me all riled up?