Offering blog updates via email is a must-have feature for most blogs, since many real, non-geek people are not familiar with RSS, but are very comfortable with email.

I mentioned this possibility in my post on updating readers when you post a blog, but since this wonderful feature of MailChimp seems to remain largely undiscovered, I thought I’d dig into it a little further.

You’re probably already using Feedburner to manage your RSS feed, and while it does offer email subscriptions as an option, it’s not the best solution if  you want to build an email list for marketing purposes.

Here’s how you can integrate RSS-via-email into your WordPress blog using MailChimp. You will of course need a MailChimp account which is free for up to 2000 subscribers.