Social Media

Sharing on Facebook More Valuable Than On Twitter

According to research done by Eventbrite, sharing on Facebook is five times more valuable than sharing on Twitter.

Eventbrite mined all this data over the past several months, analyzing how sharing an event through social media translated into ticket sales. On average, sharing an event on Facebook translates to $2.52 of ticket sales. On Twitter? Just $0.43. Sharing through email took second place at $2.34, and even LinkedIn topped Twitter at $0.90.

The great disparity between Facebook and Twitter isn’t surprising. According to a recent poll, users of Facebook have physically met more than 88% of their friends; on Twitter, users have not physically met 48.2% of their followers.

Full story: Facebook Is Worth $2.52, Twitter Only 43 Cents: Study | Fast Company.

This reinforces my simple model of social media in which I said that Facebook is for networking with those you already know, while Twitter is better for reaching a brand new audience.

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A Simple Model For Social Media

Here’s a very simple model for thinking about three main social media channels: your blog, Facebook and Twitter.  I should say that this model applies in particular to solopreneurs and small businesses who are still developing their following and trying to use social media to do so. In this model the starting point is simply looking at who the audience is, since that helps determine tone, content and strategy.

The simplest version:

Your blog is for attracting a new audience, and providing value to your existing audience.

Facebook is for communicating with people you know, or at least have ‘weak ties’ with, i.e people that are already in your network.

Twitter is for actively finding and connecting with people outside of your current network.

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Facebook Features To Help Your Marketing

Using some of Facebook’s native features will help you organically grow your audience whether using a personal profile or business Page.

1) Hyper target your status updates (personal profile)

When you post any type of status update you now have the option to control exactly who sees it. It’s a privacy feature but can be used for marketing to hyper target your messages.

Why would you want to do this?

If you have a personal profile that contains many different types of ‘friends’ – from work friends to clients to personal friends or relatives, not all your updates will be relevant to all your friends. Using this technique helps provide only relevant info to those who are interested in it, and filters out the unnecessary noise for certain segments of your audience.  You can avoid saturating the wrong people with the wrong message.

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Turn Web Browsing From Time Suck to Social Media Time Saver

The folks over at BitRebels.com have been kind enough to publish an article by yours truly. They just launched a Visitor Submissions section and apparently mine was the very first to be published – woo! The article is titled “How to Turn Web Browsing From Time Suck To Social Media Time Saver.” In it I discuss how using some simple browser tools that can help you work your social media profiles with minimal time investment.

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