According to research done by Eventbrite, sharing on Facebook is five times more valuable than sharing on Twitter.
Eventbrite mined all this data over the past several months, analyzing how sharing an event through social media translated into ticket sales. On average, sharing an event on Facebook translates to $2.52 of ticket sales. On Twitter? Just $0.43. Sharing through email took second place at $2.34, and even LinkedIn topped Twitter at $0.90.
The great disparity between Facebook and Twitter isn’t surprising. According to a recent poll, users of Facebook have physically met more than 88% of their friends; on Twitter, users have not physically met 48.2% of their followers.
This reinforces my simple model of social media in which I said that Facebook is for networking with those you already know, while Twitter is better for reaching a brand new audience.