Using Facebook To Boost Donations And Constituent Engagement

Summit Collaborative’s Marc Osten gave a free webinar yesterday about Facebook and how non-profits can use it to boost donations and engagement amongst constituents. He shared some great tips – here’s just a few of the points that were made and many of them apply to all businesses and brands, not just non-profits.

1) Social media is about engagement and building relationships which leads to increased CAPACITY for fundraising – not just about ‘direct asks’ (asking for donations right away).

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