Using some of Facebook’s native features will help you organically grow your audience whether using a personal profile or business Page.
1) Hyper target your status updates (personal profile)
When you post any type of status update you now have the option to control exactly who sees it. It’s a privacy feature but can be used for marketing to hyper target your messages.
Why would you want to do this?
If you have a personal profile that contains many different types of ‘friends’ – from work friends to clients to personal friends or relatives, not all your updates will be relevant to all your friends. Using this technique helps provide only relevant info to those who are interested in it, and filters out the unnecessary noise for certain segments of your audience. You can avoid saturating the wrong people with the wrong message.