Email Marketing Lessons from Firestone and Bath & Body Works

This past week these two major companies have provided a mini-study in a few do’s and don’ts of email marketing.

I hate to call people out, but, you know,  a huge national company should really know better.

I signed up with Firestone to receive their email coupons (I’m way overdue for an oil change…..).
This is how their conformation email appeared in my inbox:

Firestone - email marketing

Well, actually it was in my junk mail folder. Fortunately I’m smart enough to check there ;)
But, yes folks “DO-NOT-REPLY” in all caps is really how they set up their “from” email address and “Confirm Sign Up” is really their subject line. If I hadn’t checked my email right away, and had seen this a few hours or a day later, I may well have not remembered that I signed up, or would have simply discounted this message along with the many other spam emails I receive every day since there was nothing about it that signified legitimacy.

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