Posts Tagged ‘Twitter’

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Social Media For Psychologists And Therapists

In: social media

31 Jan 2010

I presented to a group of psychologists the other week about getting started with online marketing and some interesting issues were raised around how they can use social media. Most social media strategists for business advocate being open, connecting with individuals on a personal level, and freely sharing information. But what happens when professional, ethical [...]

Using Online Social Networking To Reinforce Offline Networking

In: social media

27 Dec 2009

I’ve been attending quite a few different networking events and groups lately, to expand both my business and social circles and so I’ve been thinking about how social networking happens on and offline. For me, networking is about more than collecting business cards – it becomes much more interesting, fun and effective when you add [...]

What We Can Learn From The T-Mobile Mess

In: social media

15 Oct 2009

As you may have heard, earlier this week, some of T-Mobile’s Sidekick users were told that some of their personal data and content, which was hosted by Microsoft on their servers in ‘the cloud’, was irretrievably lost – gone, kaput. Yikes! So what can we all learn from the misfortune of those livid Sidekick users? [...]

What’s The Point of Social Media?

In: social media

6 Oct 2009

A more personal take on what you can get out of social media… 1) Self-expression For me, this is the Main Point. Everything else listed here is essentially a subdivision of this overarching concept. Social media gives you any number of outlets through which you can reveal aspects of yourself through the information you choose [...]

9 Time Management Tips For Social Media

In: social media

29 Sep 2009

One of the most prominent barriers to social media engagement is “I just don’t have time” or even “[insert social site here] is just a waste of time.” Agreed, Twitter, Facebook and the like CAN be huge time-sucks and the line between time-suckage and utility is a very fine one that requires a lot of [...]

6 Online Marketing Terms You Should Know

In: Online Marketing

1 Sep 2009

A Guide To Online Marketing Terms – Part 1 I put this simple guide together to clarify some of the terms that I throw around on this blog. I’m finding that many people have heard these terms, but aren’t necessarily 100% sure what they mean or why they should care. If there is a term [...]


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Hi! I'm Lucy Beer. I believe that technology is liberating when you know how to use it, and bewildering when you don’t. That’s where I come in. I help non-techies understand and use the web to empower their personal or business mission. Whether you need to build a website, optimize your existing site, or create a marketing strategy that works, I'll help you understand, in plain English, what you need to do to achieve your goals. Don’t let lack of technical know-how hold you back! I’ll lead you on a clear, practical path that you can master, without the confusing geek-speak. Find out more.

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