Web Training Wheels
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Posts Tagged ‘tracking’
Improve Your Site’s Effectiveness With Google Analytics Event Tracking
In: Online Marketing
6 Jan 2011This post is a taste of what’s to come in my forthcoming Google Analytics Ebook. Sign up to be notified of its launch and for a special promotional price. Internal Link Tracking Using Google Analytics On your blog or website you may have multiple links –such as icons or calls to action in different locations [...]
Notes and Resources from OC Wordcamp Marketing Presentation
In: WordPress
26 Apr 2010This past weekend I gave a presentation at OC Wordcamp, discussing using a WordPress site for marketing your business, service or product. As promised, here are the some of the key points, along with links and tools that were mentioned. If anything is missing, leave a comment! When developing a strategy for your site, the [...]
Recharge and Refine Your Marketing Strategy
In: Online Marketing
3 Apr 2010I frequently come across frustrated business owners who are still of the “build it and they will come” mentality. They don’t understand why they are not getting more web traffic, or why their marketing efforts are not having the desired results. Any marketing strategy requires constant refinement to make sure it continues to serve your [...]
Do You Know What Your Site Visitors Really Want?
In: Online Marketing
2 Feb 2010One way to find out is to analyze what they are searching for on your website. To track this, make sure to add site search to your Google Analytics. This will track what visitors are typing into the search box on your site, revealing further information about what they are hoping to gain at your [...]
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Hi! I'm Lucy Beer. I believe that technology is liberating when you know how to use it, and bewildering when you don’t. That’s where I come in. I help non-techies understand and use the web to empower their personal or business mission. Whether you need to build a website, optimize your existing site, or create a marketing strategy that works, I'll help you understand, in plain English, what you need to do to achieve your goals. Don’t let lack of technical know-how hold you back! I’ll lead you on a clear, practical path that you can master, without the confusing geek-speak. Find out more.
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- Ann Marie Gill: Wow! All the presentation slides in one place? This is great. Thanks for taking the time to put t [...]
- Scott Hall: Wow. This is Great. I find myself drooling at the capabilities of Wordpress. I had a full fledged [...]
- @nybinc: Thanks for sharing this information Lucy, it really cleared up my confusion. [...]
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