Posts Tagged ‘strategy

One of the reasons why WordPress is so awesome is because it makes building powerful websites pretty easy. Pick a theme, add some content, hit Publish and there you have it. Lack of technical know-how is no longer a barrier, and the array of shiny, sexy themes that are available along with the inexpensivenss of [...]

SMBCEO.com just published a guest post I did for them  - “5 Ways To Use Twitter Strategically For Your Business” which gives you a few ideas on how to get the most out of Twitter from a business perspective. By delving into some features like the Advanced Search options you can discover potential business connections, [...]

Head over to Small Business CEO to read my guest post on “Facebook Strategy For Your Small Business.” I discuss the reality of using Facebook to market your small business organically – which is that it’s difficult! Facebook’s primary concern is creating revenue through their Ads, so they deliberately make it challenging to organically promote [...]

This past weekend I gave a presentation at OC Wordcamp, discussing using a WordPress site for marketing your business, service or product.  As promised, here are the some of the key points, along with links and tools that were mentioned. If anything is missing, leave a comment! When developing a strategy for your site, the [...]

I frequently come across frustrated business owners who are still of the  “build it and they will come” mentality. They don’t understand why they are not getting more web traffic, or why their marketing efforts are not having the desired results. Any marketing strategy requires constant refinement to make sure it continues to serve your [...]

What is an online marketing strategy? Sometimes people’s eyes just glaze over when I talk about online marketing strategy. Perhaps they’re thinking ‘I have a website and I’m on Twitter, what else is there?’ Or perhaps it’s just one of those big fuzzy terms about which people have a vague concept but no real clarity. [...]


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Hi! I'm Lucy Beer. I believe that technology is liberating when you know how to use it, and bewildering when you don’t. That’s where I come in. I help non-techies understand and use the web to empower their personal or business mission. Whether you need to build a website, optimize your existing site, or create a marketing strategy that works, I'll help you understand, in plain English, what you need to do to achieve your goals. Don’t let lack of technical know-how hold you back! I’ll lead you on a clear, practical path that you can master, without the confusing geek-speak. Find out more.

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GroundUp Business Meetup - Why Use WordPress For Your Business


Seattle WordCamp - Going Beyond The Basics


Orange County WordCamp - Fun With Gravity Forms


  • Ann Marie Gill: Wow! All the presentation slides in one place? This is great. Thanks for taking the time to put t [...]
  • Scott Hall: Wow. This is Great. I find myself drooling at the capabilities of Wordpress. I had a full fledged [...]
  • @nybinc: Thanks for sharing this information Lucy, it really cleared up my confusion. [...]
  • iamabdus: Awesome, thanks Lucy for the great tutorial. It helped me a lot to backup my sites. [...]
  • Shaun Snapp: Very cool Lucy. I have been looking for a replacement for Amazon S3 which runs me around $100 per mo [...]

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