WordPress Webinars & Classes Announced!

WordPress Webinars , WordPress Classes - Los Angeles

It’s been a little while since I’ve done any WordPress webinars or in-person classes. But I finally got around to setting up a few. Just to clarify, webinars take place online only whereas classes are conducted in small groups in the Los Angeles area. Those sexy folks that are on my email list always get the first opportunity to sign-up and they always get a coupon code for discounts.

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Get Focused With Your Website Marketing – A Reader Example

Sometimes I give some freebie advice to my subscribers and readers by way of a blog post. I received an email from Becky at Classy Sassy Couture who is looking for more ways to market her website and improve her SEO. Classy Sassy Couture sells  custom-beaded clothes and accessories via ClassySassyCouture.com. She also blogs at http://classysassycouture.typepad.com

Here’s a few of the questions/comments she had:

She tells me that she’s not sure what to blog about but that she picks up new followers whenever she blogs.

So first things first – that blog should really be on your own domain, e.g. classysassycouture.com/blog .  It hurts me a little inside when I see people linking out to their blogs. While a popular blog hosted elsewhere can still help develop your brand name, it doesn’t help your site’s search engine rankings very much and it’s not very seamless for the user. One of the benefits of having a blog is that it can attract targeted traffic, and can boost your search engine rankings. But if all that lovely traffic is not going to your own domain, you’re missing out. So I would recommend getting WordPress set up on your site and creating your blog on that. You can export your content from Typepad and import it into a WordPress installation.

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Notes & Resources from WordPress for Business Meetup

The Southern California WordPress Meetup was a lot of fun as usual. Natalie Maclees was our gracious host and even provided dinner for everyone. WordPress provided swag, and Packt publishing gave away a free copy of their “Wordpress for Business Bloggers” book. We had a full group of awesome WP lovers at various levels of experience, and with a diverse range of businesses.

We covered a variety of issues under the umbrella of ‘Wordpress for Business.’ Here’s some of the resources that came up during the course of the evening. If you’re in Los Angeles and using WordPress, you’ll find this group to be a great resource for information and networking.

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Online Marketing Terms – SEO Edition

A Guide To Online Marketing Terms – Part 2

This is the second part of my developing series on online marketing terms explained. This time we focus on some basic SEO-related terms you might come across.

SEO
Search Engine Optimization is the process of fine tuning your website so that when your target internet surfer types a phrase into the search engines, your website is deemed to be among the most relevant for that phrase, and is displayed at the top of those results. Lately SEO has also come to refer to a person that performs SEO services, or a ‘search engine optimizer’.

Why You Should Care:
SEO can provide your site with lots of free, targeted traffic. What could be better?!

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Notes from Wordcamp Los Angeles

I attended my first WordCamp this weekend and had a great time listening to some info-filled presentations and mingling with my fellow nerds. :)
Here’s some nuggets I gleaned from the day….enjoy.

WordPress will soon run the world. Their other products include:

bbPress – lightweight, WP-style forum
BuddyPress – social network in a box
BackPress – shared code library for WordPress and bbPress

WordPress MU – allows for multi-blog management i.e. you can allow users of your site set up their own WP blogs on your site. A common misconception is that MU is designed for those who have several of their own blogs they’d like to manage from one dashboard – not true! If this is your situation you need a plugin like WP-Hive to make your life easier. WP MU currently uses a lot of server resources so it’s probably not great for shared hosting accounts.

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