Learn A Step-By-Step Approach to Search Engine Optimization – Class – July 14th

Step-By-Step Search Engine Optimization For Your Blog/Website


Thursday July 14th, 7:30pm – 9:30pm, $40
Register for Step-By-Step Search Engine Optimization For Your Website or Blog in Los Angeles, CA  on Eventbrite
Blankspaces

5405 Wilshire Blvd (2 blocks west of La Brea)
Los Angeles,
CA 90036
free parking is available – see Blankspaces website for details.

You’ve set up your website, now what? How will anyone find you? How will you attract the targeted traffic you need for your business? Search engines are one of the most powerful sources of traffic if you know the basic principles. This class will teach you the fundamentals of search engine optimization so that you can develop a thriving and effective business website or blog.

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Get More Clients & Sell More Products with Effective Search Engine Optimization (SEO)

It’s true that there can be many confusing intricacies to the science of Search Engine Optimization, but what’s also true is that most people get tripped up on the basics, before they even get to the complex stuff! In working with many entrepreneurial and small business clients, I’ve come to see a few common trends in the way that people look at SEO and why they are often not getting the results they want. Improvement typically begins with some fundamental shifts in the way you think about the process.

1)   Forget Sex, Specificity Sells!
Lack of clarity about your business offerings and target market will lead to lack of clarity in your search marketing efforts and you will either attract clients that aren’t a good fit, or you will have trouble converting your web traffic. Your search engine strategy should be based on a clear picture of who your ideal client is and exactly what you can do for them. Then make sure that you are effectively communicating that on your website.

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Online Marketing Terms – SEO Edition

A Guide To Online Marketing Terms – Part 2

This is the second part of my developing series on online marketing terms explained. This time we focus on some basic SEO-related terms you might come across.

SEO
Search Engine Optimization is the process of fine tuning your website so that when your target internet surfer types a phrase into the search engines, your website is deemed to be among the most relevant for that phrase, and is displayed at the top of those results. Lately SEO has also come to refer to a person that performs SEO services, or a ‘search engine optimizer’.

Why You Should Care:
SEO can provide your site with lots of free, targeted traffic. What could be better?!

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