It’s true that there can be many confusing intricacies to the science of Search Engine Optimization, but what’s also true is that most people get tripped up on the basics, before they even get to the complex stuff! In working with many entrepreneurial and small business clients, I’ve come to see a few common trends in the way that people look at SEO and why they are often not getting the results they want. Improvement typically begins with some fundamental shifts in the way you think about the process.

1)   Forget Sex, Specificity Sells!
Lack of clarity about your business offerings and target market will lead to lack of clarity in your search marketing efforts and you will either attract clients that aren’t a good fit, or you will have trouble converting your web traffic. Your search engine strategy should be based on a clear picture of who your ideal client is and exactly what you can do for them. Then make sure that you are effectively communicating that on your website.