I frequently come across frustrated business owners who are still of the “build it and they will come” mentality. They don’t understand why they are not getting more web traffic, or why their marketing efforts are not having the desired results.
Any marketing strategy requires constant refinement to make sure it continues to serve your purpose. That also goes for the components of the strategy – making sure that your website, social media campaigns, ads, promotions etc are all optimized to serve your purpose is an ongoing consideration.
Here are some useful questions to apply to any marketing effort that can prod you into more effective action. If you feel that something isn’t working the way you had hoped, try going through these and seeing what you can do better. Make a conscious effort to step back and view your marketing from the objective eyes of an outsider – someone who knows little to nothing about your business.