WordPress 101 Video – Understanding Core WordPress Concepts

WordPress 101 - Orange County WordCamp 2013

I recently had the honor of presenting at WordCamp Orange County 2013. I was asked to give a “WordPress 101” talk which may sound simple, but is deceptively so! It’s actually quite a challenge. I teach WordPress every day so the material is second nature, but in a presentation you only have about 30 minutes, so it’s impossible to convey all the information that WordPress 101 could potentially encompass.

My approach was not to go the mechanical nuts n’ bolts route of “this is how you install WordPress, here’s how you make a post” etc. Instead I focused on the understanding of basic concepts in WordPress which are absolutely necessary – differences between posts and pages, understanding what menus are and how they work, how themes work, the difference between a plugin and a widget etc. These are all areas that I see beginners grapple with understanding at first. If you don’t get these core concepts down, you’ll have problems with WordPress. 

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Notes and Resources from OC Wordcamp Marketing Presentation

This past weekend I gave a presentation at OC Wordcamp, discussing using a WordPress site for marketing your business, service or product.  As promised, here are the some of the key points, along with links and tools that were mentioned. If anything is missing, leave a comment!

When developing a strategy for your site, the first and most important question to ask is:

Who do you want to come to your site? Who is your target audience?

Thou shall not answer “everybody”!

Get specific since the answer will provide the basis for all aspects of your online marketing strategy.

For more on this topic, also read:
Recharge and Refine Your Marketing Strategy
What Is An Online Marketing Strategy?

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