Learn SEO Class – Los Angeles

Practical Search Engine Optimization For Your Blog/Website

You’ve set up your blog, now what? How will anyone find you? How will you attract the targeted traffic you need for your business? Search engines are one of the most powerful sources of traffic if you know the basic principles. This class will teach you the fundamentals of search engine optimization so that you can develop a thriving and effective business website or blog.

This class is designed for those with little or no understanding of search engine optimization, or anyone who is not getting the results they expect from their SEO. The examples will skew toward self-hosted WordPress users in terms of implementation, but the principles and techniques apply to all types of sites.

Saturday April 9th, 1:30pm – 3:30pm, $40
Register for Practical Search Engine Optimization For Your Blog/Website in Los Angeles, CA  on Eventbrite

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Notes and Resources from OC Wordcamp Marketing Presentation

This past weekend I gave a presentation at OC Wordcamp, discussing using a WordPress site for marketing your business, service or product.  As promised, here are the some of the key points, along with links and tools that were mentioned. If anything is missing, leave a comment!

When developing a strategy for your site, the first and most important question to ask is:

Who do you want to come to your site? Who is your target audience?

Thou shall not answer “everybody”!

Get specific since the answer will provide the basis for all aspects of your online marketing strategy.

For more on this topic, also read:
Recharge and Refine Your Marketing Strategy
What Is An Online Marketing Strategy?

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Speaking at OC Wordcamp – WordPress for Marketing

I’ve been given the opportunity to speak this weekend at OC Wordcamp (thanks Brandon!) on the topic: WordPress for Marketing. I will be discussing ways to optimize your blog to market yourself, your business or service. I’ll  be covering things like:

  • Some plugins you can use to help make your site ‘sticky’
  • How to discover what people really want from your site
  • How to collect information from your visitors and develop your mailing list
  • Making sure your site effectively communicates your desired message
  • Find out what’s working and what could be more effective on your site
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Get Focused With Your Website Marketing – A Reader Example

Sometimes I give some freebie advice to my subscribers and readers by way of a blog post. I received an email from Becky at Classy Sassy Couture who is looking for more ways to market her website and improve her SEO. Classy Sassy Couture sells  custom-beaded clothes and accessories via ClassySassyCouture.com. She also blogs at http://classysassycouture.typepad.com

Here’s a few of the questions/comments she had:

She tells me that she’s not sure what to blog about but that she picks up new followers whenever she blogs.

So first things first – that blog should really be on your own domain, e.g. classysassycouture.com/blog .  It hurts me a little inside when I see people linking out to their blogs. While a popular blog hosted elsewhere can still help develop your brand name, it doesn’t help your site’s search engine rankings very much and it’s not very seamless for the user. One of the benefits of having a blog is that it can attract targeted traffic, and can boost your search engine rankings. But if all that lovely traffic is not going to your own domain, you’re missing out. So I would recommend getting WordPress set up on your site and creating your blog on that. You can export your content from Typepad and import it into a WordPress installation.

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