Getting The Word Out With Jetpack: Sharing, Subscribers, Social Media Networks

Jetpack WordPress Plugin Social Features

This is a guest post from my friend and super-talented WordPress developer, Suzette Franck. I’ve mentioned the Jetpack plugin before and in this post Suzette will take you deeper into it’s social marketing features.
****
Let’s face it, no matter how pretty your blog or website is, people come back for fresh, compelling, unique and informative content. While there are various services that will accomplish the same functionality, never before has posting to all the networks simultaneously been make simpler than with the magic of the plugin Jetpack. Jetpack is chock full of goodies like the Publicize, Sharing and Subscriptions features that can help the most amount of people see your unique content in your social network. Support for posting to Facebook, Twitter, Tumblr, LinkedIn,  and Yahoo, as well as share buttons for the major networks are all included in this no cost but priceless plugin.

What is Jetpack?

Jetpack (latest version is 2.0) is a free add-on suite of plugins once only available to WordPress.com users made available for your self-hosted blog. If your blog is hosted at WordPress.com, you do not need this add-on to access these features, but if you are self-hosting your blog, for example, at Media Temple, WPEngine, HostGator, Blue Host, etc. you will need to download, install, and activate this plugin to have it provide the features we will be covering, Also, you will be required to have a WordPress.com account, so that all of your subscriptions and stats can be accessed centrally right form the WordPress.com dashboard. I will walk you through the installation and configuration process and get you up and running in no time posting your unique content to your followers. 

Read More

Social Media For Psychologists And Therapists

I presented to a group of psychologists the other week about getting started with online marketing and some interesting issues were raised around how they can use social media.

Most social media strategists for business advocate being open, connecting with individuals on a personal level, and freely sharing information. But what happens when professional, ethical and legal considerations restrict such activity? Psychologists, along with other medical professionals face a unique set of challenges.

Here’s some of the talking points that came up.

Does blogging provide too much information that a client should be paying for?
This is a question that crosses industries – does giving away information cannibalize your business? The overall consensus would seem to be that the more you give, the more you get but guidelines must be observed for this profession. First of all, a blog post could in no way replace the value or experience of an actual therapy session, and it would also be inappropriate to try and provide actual therapy in this way.

Read More

Using Online Social Networking To Reinforce Offline Networking

I’ve been attending quite a few different networking events and groups lately, to expand both my business and social circles and so I’ve been thinking about how social networking happens on and offline. For me, networking is about more than collecting business cards – it becomes much more interesting, fun and effective when you add social media into the mix as I describe below.

If you are not already connecting the dots between your offline and online social networking, you’re missing out on the real benefits. In The Tipping Point Malcolm Gladwell emphasizes the importance of ‘weak ties’ – social media is the perfect way to maintain these – especially for an introverted geek like me who’d prefer to tap at a keyboard than pick up a phone ;)

Read More

Mashable’s 8 Tips for Managing a LinkedIn Group

This is a great read from Mashable and I think the general principles apply not only to LinkedIn, but to running a group or community on any platform. If you thought just engaging in social media was a lot of work, read this before you get all gung-ho and decide to start your own group! If you do it right, and follow these guidelines, you’ll see that it takes time and effort to create a successful group.

Read More

What We Can Learn From The T-Mobile Mess

As you may have heard, earlier this week, some of T-Mobile’s Sidekick users were told that some of their personal data and content, which was hosted by Microsoft on their servers in ‘the cloud’, was irretrievably lost – gone, kaput. Yikes! So what can we all learn from the misfortune of those livid Sidekick users?

‘The cloud’ is not failsafe!

Lately there’s been so much talk about how ‘the cloud’ is the future of computing. Even if that term is new to you, chances are you’ve been using ‘the cloud.’ Have a video hosted on YouTube? Your spreadsheet on Google Docs? That’s ‘the cloud’ – content and data that is stored somewhere ‘out there’ other than on your own servers.
It’s been easy for us to be convinced that ‘cloud’ computing is the ultimate way to store our data – it’s easy, it doesn’t cost us resources, and most of the time it works perfectly. But this fuzzy notion, embodied in the very name ‘the cloud’, of some almighty techie in the sky manning our information is part of the problem. We haven’t stopped to think what the consequences could be. It’s 2am, do you know where your data is and who’s taking care of it?!

Read More