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Posts Tagged ‘google analytics’
Improve Your Site’s Effectiveness With Google Analytics Event Tracking
In: Online Marketing
6 Jan 2011This post is a taste of what’s to come in my forthcoming Google Analytics Ebook. Sign up to be notified of its launch and for a special promotional price. Internal Link Tracking Using Google Analytics On your blog or website you may have multiple links –such as icons or calls to action in different locations [...]
Should You Worry About Your Bounce Rate?
In: Online Marketing
13 May 2010Should You Worry About Your Bounce Rate? A low bounce rate is often cited as a hallmark of a good website – 40% or lower is typically heralded as the goal. But does it really matter that much? The answer is “yes” and “no” depending on your goals and your site. What does bounce rate [...]
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- Tags: bounce rate, content, google analytics, keywords, metrics
Do You Know What Your Site Visitors Really Want?
In: Online Marketing
2 Feb 2010One way to find out is to analyze what they are searching for on your website. To track this, make sure to add site search to your Google Analytics. This will track what visitors are typing into the search box on your site, revealing further information about what they are hoping to gain at your [...]
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Hi! I'm Lucy Beer. I believe that technology is liberating when you know how to use it, and bewildering when you don’t. That’s where I come in. I help non-techies understand and use the web to empower their personal or business mission. Whether you need to build a website, optimize your existing site, or create a marketing strategy that works, I'll help you understand, in plain English, what you need to do to achieve your goals. Don’t let lack of technical know-how hold you back! I’ll lead you on a clear, practical path that you can master, without the confusing geek-speak. Find out more.
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