Posts Tagged ‘business

Below are the slides from my San Diego WordCamp talk on “Treat Your Blog Like A Business”. I discussed a few common monetization strategies, and the ins n’s outs of each. My overall premise is that in most cases, monetization doesn’t just happen to you, you have to be prepared and have a strategy that [...]

SMBCEO.com just published a guest post I did for them  - “5 Ways To Use Twitter Strategically For Your Business” which gives you a few ideas on how to get the most out of Twitter from a business perspective. By delving into some features like the Advanced Search options you can discover potential business connections, [...]

I find that many people have heard that they ‘should’ have a blog, but worry that they are just not the blogging type, or don’t think they will have anything to say. Is there still hope without a blog? I would say ‘yes’. After all, a blog only works if you actually post to it [...]

What is an online marketing strategy? Sometimes people’s eyes just glaze over when I talk about online marketing strategy. Perhaps they’re thinking ‘I have a website and I’m on Twitter, what else is there?’ Or perhaps it’s just one of those big fuzzy terms about which people have a vague concept but no real clarity. [...]

I was kindly invited by the SoCal WordPress Meetup group, run by Natalie MacLees, to give a presentation at their next meeting in Los Angeles on November 19th. It’s free, but you must RSVP at Meetup.com. I’ll be talking about using WordPress for business – marketing, SEO, relevant plugins etc. There will be lots of [...]

First the facts: 1) A blog integrated into your business website can help your search engine rankings: a) Search engines like regularly updated content. Many business sites are informative but not updated very often so are hard to keep at the top of the rankings. Blogs can and should be updated on a regular basis [...]


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Hi! I'm Lucy Beer. I believe that technology is liberating when you know how to use it, and bewildering when you don’t. That’s where I come in. I help non-techies understand and use the web to empower their personal or business mission. Whether you need to build a website, optimize your existing site, or create a marketing strategy that works, I'll help you understand, in plain English, what you need to do to achieve your goals. Don’t let lack of technical know-how hold you back! I’ll lead you on a clear, practical path that you can master, without the confusing geek-speak. Find out more.

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Sometimes I Talk To People


GroundUp Business Meetup - Why Use WordPress For Your Business


Seattle WordCamp - Going Beyond The Basics


Orange County WordCamp - Fun With Gravity Forms


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