Are You Consuming Or Creating?

Are you creating or consuming

One of the differences between success and mediocrity is the amount of time we spend on activities that create movement for our business vs. time spent simply consuming information related to our business. Most of us bloggers and entrepreneurs are wearing multiple hats at any given time – juggling clients with our own projects, or perhaps juggling a day job with a new side business. When time is a limited resouce, becoming conscious of how you’re spending it is crucial.

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Treat Your Blog Like A Business – Slides From San Diego WordCamp

Treat Your Blog LIke A Business - Monetization Strategies

Below are the slides from my San Diego WordCamp talk on “Treat Your Blog Like A Business”. I discussed a few common monetization strategies, and the ins n’s outs of each. My overall premise is that in most cases, monetization doesn’t just happen to you, you have to be prepared and have a strategy that will help you take advantage of opportunities that may arise. The more value you build with your blog, even before thinking of monetization, the better prepared you will be. Don’t wait until you actually want to make money before building an email list or developing your social networking efforts.

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I Don’t Want To Blog – Is There Still Hope?!

I find that many people have heard that they ‘should’ have a blog, but worry that they are just not the blogging type, or don’t think they will have anything to say.

Is there still hope without a blog?

I would say ‘yes’. After all, a blog only works if you actually post to it and actively promote it. It’s no silver bullet and it does take time and commitment, and honestly, it’s not for everybody.

One of the main benefits to having a blog is that with well-written and targeted content it can attract search engine traffic quite easily. This is the main benefit you will miss out on by not having a typical, text-based blog. But search engines are not the only source of traffic. So while there are many benefits to having a blog, let’s consider some alternatives.

1) Re-think what a ‘blog’ means

The typical idea of a blog is a text-based site that you update at least once per week and ideally more frequently, with posts of several hundred words. But here are some variations on what a blog can be:

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What Is An Online Marketing Strategy?

What is an online marketing strategy?

Sometimes people’s eyes just glaze over when I talk about online marketing strategy. Perhaps they’re thinking ‘I have a website and I’m on Twitter, what else is there?’ Or perhaps it’s just one of those big fuzzy terms about which people have a vague concept but no real clarity.

Well here’s what I’m talking about when I say ‘online marketing strategy’. It’s essentially a roadmap for how you market your business. It’s not just about being on Twitter or Facebook, those tools are just a couple possible pieces of the puzzle. Your strategy is a long-term plan for your online marketing that utilizes the relevant tools for your specific business and most importantly  – all the parts work together to achieve your business goals.

WHY you need an online marketing strategy:

1)   To help you identify where you should be spending your time and efforts
2)   To help you stay on track with your business development
3)   To establish benchmarks to measure your effectiveness
4)   A well laid out plan will keep you from feeling overwhelmed by the task of online marketing
5)   Likewise your plan can provide inspiration when you’re not sure what to do next.
6)   If you have a staff, everyone needs to be on the same page – laying out a clear strategy will help.
7)   Consistency in your efforts and messaging is key and having a roadmap will help you achieve this instead of blindly fumbling along.

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