One of the most important factors in off-site Search Engine Optimization (SEO), is backlinks. A backlink is simply a link from another website, to your website. Search engines see links as “votes”, so the more links, and quality, relevant links at that – you have pointing to your site, the better. All else being equal, if you can get better backlinks than your competitors, you can outrank them. Given its importance to SEO, it’s frustrating that there isn’t one solidly reliable (free) tool with which to do backlink research. Backlink research can help you :
- Find out what your website’s link profile is looking like, and what progress you’ve made
- Do some competitive analysis in your niche – how well are competitors’ sites performing
- Assess how much better you have to do in order to outrank your competitors.