In the past year or two a new breed of web hosts has emerged that focus specifically on hosting WordPress web sites. Some of the key players are WP Engine, ZippyKid, Synthesis and Page.ly. These web hosts tend to be a little more expensive that the typical shared web hosting plans you can get through companies like Bluehost, Hostgator, Hostmonster etc. Whereas a Bluehost will cost you around $6/month, premium WordPress hosting starts around $25/month. If you’re used to shared webhosting and nothing has ever gone wrong for you, the price of a premium host seems a little steep, and indeed I was a little skeptical in the beginning too. I had never experienced firsthand any major problems with my current webhosts – no hacked sites or any outrageous downtime. So I really didn’t have much motivation to move to a premium host. But after I had the opportunity to try WP Engine’s service I quickly became a convert for many reasons, including the fact that my site ran significantly faster and the support was excellent. So these days, for my business clients, I always recommend a premium WordPress host and my host of choice is WP Engine.
Full disclosure – I am an affiliate of WP Engine and if you click the links in this post and sign up with them, that will result in me receiving a little extra cupcake money. If you want top notch hosting but are philosophically opposed to me eating more cupcakes you can certainly sign up without using my link and get the same exact price and service.
The reason I am an affiliate is because I use WP Engine every day (this site runs on WP Engine), as do several of my clients, and I love it. I recommend it to all my clients running an actual business on WordPress. I have also heard good things about ZippyKid, but I don’t have much experience with them firsthand. As with any decision you make for your business, do your research to pick the right solution for your situation.
So what I really want to address here is why I think premium WordPress hosting is worth even considering. Why pay $25/month when you can pay $5/month, right?
I’m sure you’ve heard the phrase “you get what you pay for” and this can definitely be the case with web hosting. Now don’t get me wrong, I have plenty of sites still hosted on BlueHost and Siteground (my shared webhosts of choice) and they do a great job and are a good choice for many bloggers. I’ve personally had nothing but good experiences with those companies.
But sometimes it’s hard to assess the value you could be getting when you haven’t experienced it yet. Because nothing had gone wrong for me as yet, I wasn’t sure what I would get from premium hosting that I wasn’t already getting. The answer is a lot. For those of you that have lived through the hacked sites, the poor support etc, you’ll be ready to jump on board a lot faster. Here are just some of the reasons to consider a premium WordPress host.
Raise your hand if you have had any of these experiences:
None of these things happen on WP Engine!
What happens when you pay $25+ /month for premium WordPress hosting is the following:
These are just some of the major benefits you’ll get with WP Engine and other premium hosts.
Now when you use a WordPress-only host like this, things work a little differently than they do at typical inexpensive web hosting companies. So there’s a mini-learning curve that happens when you switch:
So you might hit a few teething problems in the beginning but overall you’ll find that your site is going to perform better all-around.
Premium WordPress hosting may not the right choice for everyone, but if you’re running any kind of business that relies on your website you should definitely consider upgrading to premium hosting.
Convinced yet? If so, sign up here.
Do you use a premium WordPress host, if so, which one? Leave your thoughts in the comments.
Hi! I'm Lucy Beer. I believe that technology is liberating when you know how to use it, and bewildering when you don’t. That’s where I come in. I help non-techies understand and use the web to empower their personal or business mission. I'm here to share with you everything I've learned (and continue to learn) about WordPress and online marketing. Whether you need to build a website, optimize your existing site, or create a marketing strategy that works, I'll help you understand, in plain English, what you need to do to achieve your goals.