4 Essential Online Marketing Resources

Smart Passive Income - Tim Ferriss

Figuring out WordPress and getting your website up and running is just the beginning of having a successful site. What happens next is where the real work begins! As a website owner you’ll need to know the fundamentals of online marketing – search engine optimization, conversion optimization and all kinds of other skills to help you generate traffic and business with your site. With Google constantly changing and new developments happening all the time, it’s tough to keep abreast of what’s going on. Here’s a few of my favorite resources for keeping up on online marketing from those who are already finding success. 

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Put Back What’s Missing in WordPress 3.9 – Advanced Image Options and Text Color Picker

missing-3.9

WordPress 3.9 came out last month and while the post/page editing screen has generally been improved there’s a couple of small features that have been removed. Chances are a lot of folks won’t ever miss them, but some of you will and already are.

The two main things I get complaints about are the missing border and spacing options for images, and the lack of color options for text. 

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The Best Free Image Slider Plugin for WordPress

Best Free Image Slider Plugin for WordPress

Image sliders are one of the most requested features from my clients but try Google-ing for a good one and you’ll find more than you know what to do with. One blog post promised 125 of them!! Don’t wade through that crap. Here are my top choices.

Let me first clarify what I mean by image sliders. This is not a “featured content” slider – so they don’t automatically show your latest blog posts or anything dynamic like that. You manually choose what images you want to put in your slider. This is not for image galleries so there’s no light boxes. This is simply for showcasing images in a rotating display.

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How To Add Social Icons To Your WordPress Navigation Menu

WordPress Plugin - Menu Social Icons

I’m loving this new plugin I recently discovered called Menu Social Icons. In a simple and elegant fashion it allows you to easily add icons to the major social networks directly into your WordPress menus. There has always been a multitude of plugins to let you add social icons to your widget areas, but sometimes there’s just not a widget area where you need one to be. So now you have the option of adding icons wherever you have a WordPress navigation menu.

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How To Create High Converting Email Opt-Ins: Magic Action Box Review

Increase Conversions with Magic Action Box

Do any of these problems sound familiar to you?

1) You want to place a high impact email opt-in in key places such as your sidebar, or post footer
2) You want to make forms you’ve built with Gravity Forms or Contact Form 7 look more attractive
3) You are not a designer or developer and are stumped about how to do the above!

The solution:
Magic Action Box!

Magic Action Box is a wonderful plugin that will help you with all of the above. It allows you to create strong calls to action – typically an email subscription opt-in box, or a sales box that highlights a product – and place those calls to action at the top or bottom of your post/page content, or in a sidebar widget. It provides some built-in styles to choose from which look good, but if you want to get creative it also provides a way for you to customize the design, without needing to do any coding (but you can do that too if you know how).

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Simple Banner Ad Management For Your WordPress Site

Ad Management Plugins for WordPress

Running advertising on your WordPress site can get pretty complicated and so can the plugins available. This particular post is aimed at those whose needs are on the lower end so I’m only looking at free plugins here. If you’re really serious about advertising and need robust features, chances are you’ll need a fully featured paid plugin such as OIO Publisher or Adsanity.

For my situation, the criteria is:

  • The chosen plugin must be easy enough for my client to manage themselves
  • It must have a widget for easily displaying ads, or at least have an easy short code that will work in a widget
  • It must be able to handle either uploading a banner image, or pasting in ad code from a 3rd party such as Google AdSense, BlogHer, etc.

I tried out a bunch of plugins and below are the only ones worth mentioning.  

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