Make Your Video Debut

This is a guest post written by Kathleen Dowdey of AvocadoVideo.com.  Kathleen produces online and offline video for small businesses, agencies, special events and entertainment venues. www.avocadovideo.com

Ready to take the plunge and liven up your website with some video? You’re not alone. “With the advent of YouTube, anyone with a video camera, some editing software and a little bit of free time can create a video of just about anything,” writes Katie Wertz. She’s published on the Bruce Clay, Inc. website, a leading search engine optimization consulting service that helps clients up their SEO rankings. Wertz notes how well video engages website visitors, then mentions an attractive bonus: “Because of the YouTube partnership with Google, it’s a great way to be found…”

Join the millions who are rushing to broaden their web user reach with video. After all, video on your website sounds like a simple proposition, doesn’t it? Still, you might take a deep breath after visiting YouTube where you’ll discover a staggering range of possibilities. Before you touch that camera, consider what kind of video you want. There are many factors – the quality, content, genre, style and vision. Your research and project conceptualization will likely be the most valuable investment you make. Done well, it will even save you money.

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Using Online Video Trailers To Market Books

This is a great idea I spotted over at Digital Media Buzz – authors are starting to use video trailers, similar to movie trailers, to promote upcoming book releases. It’s a simple idea – applying an existing marketing tool to an industry that hasn’t typically embraced the digital world yet – and has tons of potential. Below is a trailer for W. Heyden Nissim’s new sci-fi novel, Our Time is Near, created by Idea Werks Studios. I see no reason why authors shouldn’t up their digital guerilla marketing game in the same way that independent musicians and labels have been doing.

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