social media

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Social Media For Psychologists And Therapists

In: social media

31 Jan 2010

I presented to a group of psychologists the other week about getting started with online marketing and some interesting issues were raised around how they can use social media. Most social media strategists for business advocate being open, connecting with individuals on a personal level, and freely sharing information. But what happens when professional, ethical [...]

Using Online Social Networking To Reinforce Offline Networking

In: social media

27 Dec 2009

I’ve been attending quite a few different networking events and groups lately, to expand both my business and social circles and so I’ve been thinking about how social networking happens on and offline. For me, networking is about more than collecting business cards – it becomes much more interesting, fun and effective when you add [...]

10 Tips For Integrating Social Media Into Your Marketing Mix

In: social media

18 Dec 2009

Small Business CEO has published my guest post: 10 Tips For Integrating Social Media Into Your Marketing Mix There’s a lot to be said on this topic but these are some initial thoughts and considerations if you’re just starting to think about integration. The main point is that this is indeed the key word – [...]

Mashable’s 8 Tips for Managing a LinkedIn Group

In: social media

7 Dec 2009

This is a great read from Mashable and I think the general principles apply not only to LinkedIn, but to running a group or community on any platform. If you thought just engaging in social media was a lot of work, read this before you get all gung-ho and decide to start your own group! [...]

Facebook’s New News Feed

In: social media

24 Oct 2009

Today Facebook made a strange update to their otherwise functional News Feed feature. You can read all the details at ReadWriteWeb where Marshall breaks down the changes excellently. I ended up posting a pretty lengthy comment over there so I decided to turn it into a blog post! My personal opinion on the change is [...]

What We Can Learn From The T-Mobile Mess

In: social media

15 Oct 2009

As you may have heard, earlier this week, some of T-Mobile’s Sidekick users were told that some of their personal data and content, which was hosted by Microsoft on their servers in ‘the cloud’, was irretrievably lost – gone, kaput. Yikes! So what can we all learn from the misfortune of those livid Sidekick users? [...]


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