social media

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WordPress & Social Media Bootcamp for Business – Oct 30th

In: social media|WordPress Beginners

14 Oct 2010

I’m very excited to announce this in-person workshop taking place October 30th, 11am – 5pm at the Coloft in Santa Monica. I’m teaming up with Gary Nicholson of Relevant Trafik (a search marketing, web design, and social media management firm) for this event – it’s going to be an intensive learning experience, so if you’ve [...]

Social Media News Roundup – Week of 08/16

In: social media

22 Aug 2010

Facebook dominated the social media/online marketing news this week with their launch of Facebook Places – a location-based service along the lines of FourSquare which allows you to “check in” via Facebook to various places you go. While there was much fanfare, the rollout seems to be quite slow as far as people actually being [...]

A Simple Model For Social Media

In: social media

21 Aug 2010

Here’s a very simple model for thinking about three main social media channels: your blog, Facebook and Twitter.  I should say that this model applies in particular to solopreneurs and small businesses who are still developing their following and trying to use social media to do so. In this model the starting point is simply [...]

Small Business and Marketing on Facebook

In: social media

25 May 2010

Head over to Small Business CEO to read my guest post on “Facebook Strategy For Your Small Business.” I discuss the reality of using Facebook to market your small business organically – which is that it’s difficult! Facebook’s primary concern is creating revenue through their Ads, so they deliberately make it challenging to organically promote [...]

Facebook Features To Help Your Marketing

In: social media

6 May 2010

Using some of Facebook’s native features will help you organically grow your audience whether using a personal profile or business Page. 1) Hyper target your status updates (personal profile) When you post any type of status update you now have the option to control exactly who sees it. It’s a privacy feature but can be [...]

Turn Web Browsing From Time Suck to Social Media Time Saver

In: social media

15 Mar 2010

The folks over at BitRebels.com have been kind enough to publish an article by yours truly. They just launched a Visitor Submissions section and apparently mine was the very first to be published – woo! The article is titled “How to Turn Web Browsing From Time Suck To Social Media Time Saver.” In it I [...]


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