Have you noticed how some Google listings show a wee photo of the author along with a link to their Google Plus profile? This nifty feature is part of Google Authorship which is a way of associating your name and…
My ebook “Beginner’s Guide to SEO for Business” is launching very soon and I wanted to give you a little sneak preview of what’s coming. Check out some pages from the book below. (Tip – click the magnifying glass with the plus sign to zoom in and click the arrow to the right to open it up full size). Make sure you are on my email list in order to take advantage of early bird pricing. The book is designed to be a practical process that most business-owners can follow in order to effectively attract potential new clients to their site. There’s no tricks or promises of “secrets”. I focus on the fundamental concepts that have longevity and that have worked for me and my clients.
Search engine optimization can seem eternally confusing. It’s one of the things that clients want to know about the most, but are also a little intimidated by. There’s tons of SEO advice out there, and unless you understand the jargon, it can seem complex, contradictory and impossible to keep up with. While it’s true that search engine algorithms are always changing, the old saying is still mostly true – the more things change, the more they stay the same. So while it’s defintely handy to keep up on the latest intricacies, there are some solid foundations to always keep in mind.
Unless you have already amassed thousands of "likes", or have money to spend on Facebook Ads, Facebook is notoriously hard to gain traction on at first. It takes time to build up "likes", and even when you have a decent…
The speed at which your site loads is becomig increasingly important. Not only does a speedy site provide a good user experience, but it’s becoming increasingly important from an SEO perspective – site speed is a factor that Google considers in its rankings.
One of the easiest and most effective ways you can speed up your site, particularly if you are on an inexpensive shared web hosting plan is to use a service called Cloudflare. Cloudflare, which you can use for free, will speed up your site, help protect it from spammers AND help make it more secure. Here’s how it does that:
CloudFlare protects and accelerates any website online. Once your website is a part of the CloudFlare community, its web traffic is routed through our intelligent global network. We automatically optimize the delivery of your web pages so your visitors get the fastest page load times and best performance. We also block threats and limit abusive bots and crawlers from wasting your bandwidth and server resources. The result: CloudFlare-powered websites see a significant improvement in performance and a decrease in spam and other attacks.
If you’re a blogger, you’ve no doubt heard that you want your readers to be ‘engaged’ with your blog. What does that actually mean? Well basically it means you want to keep people on your site longer, you want them to explore your site, find more posts they are interested in and read more than the one post they perhaps initially landed on. ‘Related posts’ plugins can help with this because in various ways, shapes and forms, they create lists of related content at the bottom of any given blog post, to provide the reader relevant recommendations and an easy next click that keeps them on your site.
The problem with some related posts plugins is that they create these recommendations automatically ,on the fly, every time someone is viewing a blog post. In layman’s terms this just means that your database and server are doing way more work than they have to, and this inefficiency can slow down your site.